
After obtaining universal applications for sending beep and texts.com messages, the owner of WordPress.com Automattic MA in addition Another communication -oriented launch in its offer: Application for relationship management Clay.
The financial conditions of the contract have not been disclosed, but so far Clay has collected over 9 million dollars of investors, similar to General Catalyst and Forerunner Ventures. The tool will proceed to be operated and later can be integrated with other automatic products similar to Beep.
CLAYA software, launched in 2021, is something like a smarter address or personal CRM book, allowing users to organize individuals who know and sustain with the latest updates, downloading data from services similar to LinkedIn, Facebook, WhatsApp and X, in addition to address books and calendars.
You can use the application to sustain with stuff you want to know about people, similar to job changes, relocations, updated BIOS, the latest social posts and many others. Clay also allows you to add notes to address book entries so that you may, for example, notice how and when you met or the names of their children. The timeline for each entry shows when notes have been added, last time you pulled out and at other times you bought involved.
Application later built in artificial intelligence, adding an AI assistant named Link This allows you to ask questions about your network, for example who you know in a specific company or with whom it’s best to connect when visiting New York. In addition, Bot AI goals to integrate with each day work.
As part of the takeover, which was closed last week, a small team of Claya, including co -founders Zachary Hamed AND Matthew will findjoins one other Bets Automattic department. This group also includes beep and Gravatar.
“Our mission […] It is to help in relationships and increase diligence – said Achariam. “It has at all times been our northern star and all the features […] Strengthen this by introducing these various facets of relationship management to one platform and one tool. “

Automattic said it makes sense to buy clay because of its ability to integrate with a wider ecosystem of the company that covers today Universal chat application (Connection texts.com and beep acquisitions).
Meanwhile, Clay’s founders have a sense of a common mission with Automattic and appreciate that they’ll give you the chance to develop their application. (Often startups of intelligent address books are consumed by their buyer, and then unfortunately fell).
“We are very excited about the aspect of this longevity,” Hamed said. “We think it should be something that exists outside of every company,” he added.
In the case of clay, the long -term plan in Automattic includes integration with Beep, and ultimately becomes a layer of identity for various tools.
However, these plans are not finalized or automatic couldn’t get involved in the timeframe for this progress. He wouldn’t share if Clay’s prices were to change in the future. Currently, the service is a victim of freemium, with her Paid plans starting from USD 10 per thirty daysSo 40 USD per place, monthly for teams.
Clay’s founders said that their values are similar to Automattic, which is why the contract made sense.
“One of their main ethos is the idea of Open Source and the idea that this is one of the most powerful forces of our lives. And we tend to agree,” said Achariam.
The Claya team is also interested in integration with other open technologies, similar to ActivityPub, used by Mastodon and in protocol, used by BlueSky.
Clay didn’t share any numbers about his user base, but said that its application manages over 150 million reports. The application is available on MacOS, Windows, iOS and Web.