Age assurance has turn into one of the most discussed topics of trust and security since this term entered the digital lexicon. Recent legislative actions, from the restrictive ban on Florida regarding the use of minor social media to recent regulations in Great Britain and Australia, intensified the conversation.
On YuboAge Assurance has been the foundation of our social platform since 2019. Two years ago, we became the first essential social platform that verified 100% of our users, establishing a recent standard in the industry.
Because our Gen Z users base has turn into early maturity, the advantages of ensuring age only expanded. Currently, over 70% of individuals using Yubo are 18 to 25 years old, which shows how the age verification of age has helped our platform adapt to the changing needs of users.
We have discovered that the certainty of age is not only limiting security threats-it is a powerful tool to build trust among users, which is a key effect of the second row of what is often classified as a security agent.
The results were transformative. In a recent survey, over 10,000 users 79% reported safer on Yubo in comparison with other platforms because of our verification requirements. Over 60% stated that age verification positively affected their overall experience, while 53% indicated greater confidence that they interact with real people.
Setting recent standards through innovation
Yubo is a pioneering social discovery – it allows users to attach with peers around the world based on common interests, and not performance indicators such as likes or observers. From the first day we realized that height and safety must work in tandem.
Our multi -layer trust and security system combines the latest technology with human supervision. At the root is our age assurance protocol, implemented throughout the platform in 2022 by our partnership with CleanLeading supplier of digital identifiers.
This process is easy, but effective: users provide their date of birth and accept “live selfie” in the application. Yoti’s face assessment technology compares this with the introduced date of birth, generating results in a few seconds. About 87% of users successfully confirm their first attempt, with alternative verification paths available for the rest.
Competitive advantage of trust
In the case of social startups competing with established platforms, security innovations ensure significant differentiation. In particular, age verification ensures a double profit: it reduces risk, while creating any value for users.
Among Yubo users lively from 2022. Almost half of the application, seeing less bots – dealing with a pain point harassing many platforms. By stopping the connection of non -eligible or false bills, verification reduces moderation costs below and improves the quality of interaction.
Taking the way forward for the platform
The regulatory landscape around online security will only turn into more complex. Startups, which from the very starting build a solid infrastructure of trust and security, gain significant benefits in relation to people forced to modernize solutions under regulatory pressure.
Our experience shows that the certainty of age increases digital interactions in all demographic data, encouraging authentic commitment. As a result, our user base has naturally matured with us; Currently, over 70% of Yubo users are 18 to 25 years old, which shows our ability to stop users as aging.
The most vital for startups
In the case of the startup founders, the message is clear: investing in certainty age is not optional – this is a strategic necessity. Platforms that prioritize users’ safety through proactive innovations, build stronger communities, increase the impressions of users, reduce operational risk and ahead of regulatory development.
If your organization is considering this journey, consider the following:
- Arrange your approach: Combine automated systems with human knowledge for maximum effectiveness;
- Ahead of regulatory development: Conduct the best practices in the industry and set your platform as a leader in the field of security standards through cooperation;
- Measure trust as a measure of growth: Security measures, such as ensuring age, build brand loyalty and retention; AND
- ITERTE consistently: Regularly improve your systems to overtake recent challenges.
In the case of investors evaluating social platforms, solid trust and security infrastructure needs to be crucial. Companies that manage security innovation show predictions, responsible leadership and sustainable growth potential.
In the digital landscape, in which trust is a currency, security innovations is one of the smartest investments that every social platform can make. It is not about whether you possibly can afford to supply assurance of age – whether you possibly can afford it.