Something latest is buzzing around store shelves-Beeup, fruit snacks powered by honey co-founder of the Football Super Football David Beckham and serial entrepreneur Shaun Neff.
While the world is well aware of Beckham’s efficiency on the pitch, they might not know about his second real passion: beekeeping. “Beekeeping began as a hobby with my sons, but quickly gained deep recognition for honey as a powerful superfood that provides natural energy,” says Beckham. “I am excited that I can share this healthy, nutritious ingredient for active children and families in the form of these amazing bees snacks.”
Bees use thick nutrients honey to supply children and families naturally sweet improvement from refined sugars. It is non-gmo, freed from synthetic dyes, false flavors and accommodates an excellent source of vitamins A, C and E.
“David has always been someone I was looking at,” says Neff, who introduced products with similar to Kendall Jenner and Odell Beckham Jr. “I built a few companies with many amazing talents, and one of the main things that I am looking for in my partner, and when I saw the amazing David document, and I learned about his love for beeksyping, honey and his superiority, just hitting me as a superpraw. Go to start the company – I was inside.”
“I was very impressed with David’s care about the details, from packaging to the number of samples that we tested to really transfer the product and the brand where it is today,” added Neff.
Credit: Beeup
Neff says that planning the premiere begins with having a great product, but there are several other aspects that are obligatory for its long -term success.
“The packaging is of key importance for passing your brand to customers,” says Neff. “Every time a new brand appears, you will talk to retailers who already have a lot of product on the shelf. Our packaging uses the type of sticker to show what is in a funny way, and for our main logo it is really called Becks, which is the pseudonym of David Beckham.
10-pack bees are available in three flavors: very blueberry, tropical mixture and sour watermelon and are available in Target stores throughout the country, target.com, Beeupsnacks.comAND @beeupsnacks on Instagram.

Something latest is buzzing around store shelves-Beeup, fruit snacks powered by honey co-founder of the Football Super Football David Beckham and serial entrepreneur Shaun Neff.
While the world is well aware of Beckham’s efficiency on the pitch, they might not know about his second real passion: beekeeping. “Beekeeping began as a hobby with my sons, but quickly gained deep recognition for honey as a powerful superfood that provides natural energy,” says Beckham. “I am excited that I can share this healthy, nutritious ingredient for active children and families in the form of these amazing bees snacks.”
The remainder of this text is blocked.
Join the entrepreneur+ Today for access.
