Don’t Copy Big Brands to Increase Sales on Amazon – Do This Instead

Selling on Amazon is hard, but you’ll be able to make it even harder if you make a serious mistake that has been repeated for 15 years. I’m Amazon Consultantand the commonest mistake I see that sometimes results in years of stunted growth is copying big brands.

Here’s what’s happening:

1. They look at the largest brands selling goods with significant monthly sales volumes.

2. They copy their images, A+ content, titles, and bullet points.

3. They copy promoting texts, images and video materials.

4. Their Amazon Store website looks almost the same.

5. Sales are not growing.

The following logic was stated in the discussion: “We want to reverse engineer successful brands and imitate them to accelerate our success.”

The problem is that they imitate the unsuitable things.

Here’s why this is an error and what to do as an alternative.

Why Copying Big Brands to Increase Sales on Amazon Is a Mistake

If you’re reading this, you’re probably not a big box brand selling on Amazon. You’re probably looking for directions to get there, and copying them is a mistake.

You’re not a big brand, so the same rules for increasing your sales on Amazon don’t apply to you. More importantly, you’ll be able to’t make the same mistakes they did.

Here’s why copying big brands to increase sales on Amazon is a mistake:

1. Big brands are known, liked and trusted – not

Knowledge, likeability, and trust are key ingredients in the recipe for sales. Big brands are talked about by every Amazon Influencer, seen 10 times a day on social media and search ads, and even appear in Netflix ads.

No amount of listing optimization can overcome this. The huge online presence of massive brands translates into their visibility and sales on Amazon.

2. The presence of massive brands outside of Amazon translates into visibility on Amazon

Talking about Amazon Influencers and beyond Amazon, you most likely already know that Amazon crawls the web and measures the online presence of brands and products sold on its marketplace. Key performance metrics like brand mentions, your site’s domain authority, and the amount of traffic that comes from Amazon to Amazon, particularly for your product listings, all impact how high you appear on Amazon, not to mention how much you sell.

Appearance in videos and articles like “Best Tasting KCups for Home Coffee in Cafe Quality” with clicks on links to Amazon offers sends signals to Amazon that the product should rank higher for keyword searches like “french roast k-cups.”

Browsing the listing on Amazon and taking notes or checking the product in your favorite Amazon seller tool is not going to reveal this fact.

When you are taking notes on the colours and images used in A+ content or the points they made, you are sure to make the same mistakes.

3. Big brands make beginner’s mistakes because they’ll

The reason you are entering big-name listings into your favorite Amazon seller tool and seeing huge monthly sales is not because of listing optimization, great copywriting, or a knack for color psychology.

You could be surprised to learn that big brands make the most simple mistakes in copywriting, imagery, and listing optimization. It’s just not a priority.

Their investment is off Amazon, not on Amazon. As a result, they proceed to generate significant sales while making Amazon rookie mistakes like poor imagery, wood bullet points devoid of keywords, and bland A+ content.

So what must you do?

How to Increase Sales on Amazon

If you treat big brand Amazon listings as your personal, you’ll emulate the unsuitable features of massive brand success.

To achieve explosive growth on Amazon, you wish to leverage a combination of what originally made the brand big, while also focusing on the core selling best practices which you could’t ignore because you are not a big brand.

Focus on this:

1. Best Practices in Copywriting, Imaging, and Color Psychology

People buy based on emotion and justify their purchases with logic. These elements need to be incorporated into your copy and images.

Your product relieves a pain, solves a problem, or fulfills a desire. Learn how to communicate the way it does so quickly and easily.

Here are the most significant foundational skills you wish to effectively optimize your Amazon listings.

2. External Traffic to Amazon Offers

In short, Amazon loves it when you drive traffic from off-Amazon to Amazon for your product listings.

Focus on getting listed in the “Best” and “Top” lists of articles and videos on YouTube, as these sources are easier to return to on Amazon than on social media platforms, which don’t make it easy to leave the platform.

And speaking of Amazon…

3. DISABLED presence on Amazon

Build traffic to your brand’s website through web optimization to show Amazon that you simply’re necessary and relevant, which translates into the likelihood of converting sales in the eyes of the algorithm. Don’t stop there – build your social media presence, work with Amazon Influencers, and build your brand through PR.

You have the ability to send signals to Amazon so that the next time a customer searches for your keyword, your online business will appear at the top of the search results, slightly than your competitors.