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Don’t underestimate the opportunity to grow a purpose-driven community. It is one of the most influential tools in an entrepreneur’s toolkit to help guide your corporation towards longevity and long-term happiness.
Because let’s be honest, no one wants to be unhappy in their business. In this text, you’ll learn how essential it is to build a community with a common goal and how it affects the further success of your organization.
Entrepreneurial success is at the heart of purpose
I would really like to see more purpose-driven firms created in the world.
Purpose-driven businesses are run by entrepreneurs who run with heart and the belief that their business is doing well in the world. The company solves an essential problem – perhaps social or environmental. Purpose-oriented businesses are not guided only by profit, but by the change that the entrepreneur wants to see in the world.
Surprisingly, my entrepreneurial journey didn’t start with a goal. It began with the idea of establishing a marketing agency and solving complex marketing problems. However, as my business grew, I ended focusing on profit and success. Over time, my major driving force became the goal, i.e. the value I need to bring to the world. It doesn’t matter where you are on your corporation trip. You can select an alternative path and intentionally change the direction of your corporation.
Building a community of entrepreneurs focused on a common goal helped me forge this path to success. It was their inspiration, advice and support in difficult times that allowed me to survive five years in business. Remember, 2 out of 10 firms failure in the first yr of operation. If you’ve got gotten past this point, you are thriving!
When you create a community of shared interests, you see more business projects aligned with your values, higher opportunities for collaboration, and recent service industries emerging. Don’t underestimate the power of collaboration and intentional collaboration with other business leaders. Cultivating this community is an effective component of business development – as much as organizational, marketing and sales tactics.
Identify your community
Who will you build a goal-oriented community with? This query may be answered by identifying your values and purpose as an entrepreneur.
Start the process by defining the purpose of your corporation. It took me many hours of reflection before I narrowed down my purpose and values, which then decisively influenced my business. Personally, my goal is to make meaningful connections, lead by example and support marketers and creators on their climate work journey and develop into an ecomarketer, someone who puts people and the planet at the center of all their marketing campaigns.
Understanding my goal allowed me to discover a community of like-minded entrepreneurs interested in sustainability. It also helped me connect with them on a deeper level. When you have a common goal, social connections run deeper, from transactions to building a higher world together.
Once you’ve got identified your goal, find your community. The LinkedIn community is a great platform for connecting with entrepreneurs and identifying those that may share the same values as you. It truly is the world’s largest social media platform for businesses 1 billion members. You can use the search feature to discover members sharing content and talking about topics similar to yours.
However, being actively involved in your community will provide help to discover individuals who share common values. Such people are pure gold that may help your organization grow. They support your ideas, connect you to opportunities, and move your industry forward. Remember that identifying your group is just the starting. As mentioned, your long-term success comes from developing relationships with individuals who share a common goal.
How to build a community with a common goal
Once you build a bridge, you’ll be able to follow three paths to build a community of entrepreneurs with a common goal.
- Mindset change: long-term — To build a community, you wish to have the right mindset. First, put aside personal gain and focus on the community. You’ll be surprised to see that a community mindset leads to more authentic connections that build long-term business growth. It also focuses on the future, building connections that may last for years and do not end when the transaction is accomplished.
- Step forward: contribute — Contributing is one other essential step towards building a community of purpose-driven entrepreneurs. You cannot ask others for value if you are not willing to show up and give that value yourself. Meaningful connections are built by lending a helping hand, bringing business opportunities to your community and offering opportunities for collaboration. To build a community of shared purpose, you should embody your values and openly practice them.
- Pass the torch: Support other entrepreneurs — Long-term success in entrepreneurship is about taking you out of the equation. Your development goals, tasks and business strategy are not the most vital things in the entrepreneurial circle. Support the work of others, make referrals and make meaningful connections.
Find entrepreneurs with the same values and similar journeys as you. Then work to create a community of common purpose with these entrepreneurs. This is one business tactic that may ensure your longevity and long-term business success.