Because artificial intelligence continues to infiltrate almost every industry, siblings ARJUN MOORTHY AND Anita Moorthhy I saw the opportunity.
After spending six years as a vice chairman in HubspotArjun began to find ActualConsumer message evaluation engine purchased by yahoo. There he later led Peasant“Sheed Newsfeed. Anita was previously the vice chairman of marketing in Cleverly.
The couple got here to the conclusion that the times of relying only on search engine optimization or content marketing have long gone. So in October 2023 they joined forces Ajoy Sojan at the starting RockThe AI agent platform, which goals to help B2B firms in establishing credibility in appropriate skilled online communities – in other words, has become a form of influential.
Earlier “firms wrote content that was indexed by GoogleAnd potential customers landed on the company’s blog via search. This textbook now not works in the AI era – said Anita.
“People are no longer looking in the same way and either passively view social channels or actively study artificial intelligence,” she added.
Enter Rocksalt. The company is assumed that to discover small and medium -sized firms in this latest era, they need to find a way to obtain “internal experts to build authentic credibility on social forums where their audiences meet,” Anita noted. These forums include LinkedIn AND Loose community.
“The problem for such” experts “is that commitment to a social forum is ineffective,” she said. “It’s hard to know which conversations are worth committing.”
The startup goals to help in this problem, she said, going out on the “the most high value of conversations”, so that it was easier for the management and experts for matternity “consistently engage and build consciousness in these channels.”
Rocksalt claims that he can help firms in ecological development and build the accuracy of artificial intelligence, having their management on web forums, engaging in discussions and answering questions, and claims that they will do it in just 10 minutes a day.
New funds for growth
To develop Rocksalt, a company based in San Francisco collected $ 3.5 million in financing seeds conducted by LightSpeed PartnersOnly Crunchbase News said. Defy.vc They also participated in the round with angels corresponding to Gokul RajaramIN Mike Volpe AND Atlassian President Anu Bharadaj.
The company plans to use its latest capital to extend to other platforms, corresponding to Reddit AND Discord. He also wants to add the possibilities of “creating and re -use of content to answer large -scale questions.”
Ai, who understands the intention
Anita quickly distinguishes Rocksalt from keyword monitoring tools for different platforms. He claims that their offer is not based on key words.
“We are an AI platform that understands the user’s intentions and talks of conversations that are beyond key words,” she noted. “We also have a functionality supporting comments, which leads users to authentic engaging without generating general AI comments.”
Rocksalt, which works on the SaaS model, has several customers, including Tamr, ZockiIN Germ AND Ninjacat And also nearly 15,000 free users in their Slack and LinkedIn products.
Marketing pedigree of the founders
This is not the first time the siblings worked together. Anita also worked in this fact in addition to performing other higher marketing roles. Arjun said that her marketing experience was crucial to start Rocksalt.
“By building actual, I found out how important marketing for strategy is and how good I was good at it, because I usually focused on the product,” he said. “I swore that if I did another startup, I would have marketing support from the first day and this is what Anita brings to the mix.”
Meanwhile, Anita calls herself a “random entrepreneur”.
“Because we are siblings, the problem of trust has been solved on the first day, so we are able to move quickly: he is obsessed with product and data, I live in a conversation with the client,” she said. “This complementary loop allows us to read within a few hours, not weeks.”
Arif JanmhamedA partner in LightSpeed Venture Partners said that he pulled him to the depth of the founder’s team’s experience.
“Rocksalt helps to prescribe an incomplete textbook,” he said. “Today’s experienced experts from buyers, not a flood of marketing content designed for SEO. Managing team in Rocksalt … makes it easier for companies to invest in ecological marketing. Promposing marketing will never be the same.”
AI marketing startups on the right track to financing
Crunchbase data shows that financing projects at startups at the intelligence and marketing intelligence intelligence intelligence increased this yr, and is at a pace that matches a high sign achieved in 2021.
In the first half of 2025, the startups in space raised over $ 344 million around the world, a giant jump compared to $ 65 million collected in the first half of last yr and over $ 252 million collected in all 2024