With just a few words, AI models may be asked to create a story, image and even a short film. But in line with Weber Wong, all these models are “produced by non-creative so that other people who are not creating felt creative.”
In other words, they are not built for actual creative specialists. This is something that Wong hopes to vary with FloraA brand new startup in which he is the founder and general director.
Flora began this week, along with manifesto By declaring that “creative tools AI should be more than toys to generate AI Slop” and describing Wong and his team as “obsession with electric tool construction that will deeply shape the future of creative work.”
The manifesto positions flora as something apart from existing AI tools, which “facilitate creation, but there is a lack of creative control” and from existing creative software, which provides users “control, but they are non -confident and time -consuming.”
Flora does not attempt to build higher generative AI models. Wong argued that one of the key insights of the startups is that “models are not creative tools.” Instead, Flora offers “infinite canvas” that integrates with existing models – this is a visual interface in which users can generate blocks of text, images and video.
“The model does not matter, technology does not matter”, Wong told me “it’s about the interface.”
For example, the user can start with flora hints to create a flower image, and then ask for details about the image, with these details resulting in more hints and various images, with each step and a variety on the above -mentioned canvas, which can be made available for cooperation with clients.
Wong told me that he wanted Flora to be useful for all artists and creations, but the company initially focuses on working with visual design agencies. In fact, itera product with opinions from designers from the famous agency Pentagram.
The goal, said Wong, is permission to the designer for the pentagram “just do 100x more creative work”, say, creating a logo project, and then quickly generating 100 variants. He compared this to the evolution of the musical composition – where Mozart “needed the whole orchestra to play his music”, today the musician can do all this “from the garage in New Jersey with ABLETON, making it himself and publishing on Soundcloud.”
WONG has experience in each art and technology, working as an investor in Menlo Ventures, but a departure when he realized, “I wasn’t the person I came back.” Decorated to turn into the founder in which it is price investing, he finally joined the interactive telecommunications program at the New York University, a program for graduates focusing on the use of technology to create art.
When Flora launched the alpha version in August, Wong decided to “start with Artistic project This showed our technology of artificial intelligence in real time, “and the home page Flora shows a live channel from the Gopro camera on Wong’s head, and visitors to the site have the opportunity to make use of artificial intelligence for styling the material after signing up on the Waiting Flora list.
Given his origin, Wong knows that there are artists and professionals who are skeptical and even violently against the use of artificial intelligence – in fact Pentagram he generated some controversy Last 12 months, when he used Midjourney to create a style illustration with the US government.
Wong said that where the existing models were adopted by “AI natives”, he hopes that Flora can get “Ai Curious” and even turn into useful enough to even “AI haters” think they have to try.
When I raised the fears that AI models may be trained no matter copyright and mental property, Wong noticed that Flora didn’t train any AI models themselves (because it uses models of other firms), adding: “we will follow social standards.”
And although he is passionate that he does not want the flora for use to release AI Slop floods (“we will get hats with the inscription” Anti-Ay Slop “), he suggested that instead of this startup will allow artists to unlock” latest aesthetic and creative possibilities “in the same way in the same way Kodak’s brownie Camera Transformed photography, making it more free and available.
Flora does not reveal the details of financing, but its supporters include A16Z games. The product is available for free with a limited variety of projects and generated content, and then skilled prices start from USD 16 monthly.