Learn how to successfully get your product on store shelves from Ross MacKay, co-founder of plant-based nutrition company Daring and founding father of sports drink brand Cadence. With experience selling products in 40,000 stores nationwide, Ross will provide invaluable insight into the steps needed to create a demand-driven brand from day one.
The key questions that will likely be addressed during this event are:
- What are the best strategies for introducing your brand to multiple retail locations?
- Should a latest brand partner with retailers or focus on building an audience first?
- How can a brand select the right retail partners to work with?
- What are effective ways to increase brand recognition and demand without becoming heavily dependent on external financing?
- How necessary will the direct-to-consumer sales model be in 2024?
About the speaker:
Ross MacKay stands out as a pioneering entrepreneur who founded and grew Daring into one of the fastest-growing corporations in the U.S. With over $125 million in funding from top investors and celebrities like D1 Capital, Peter Thiel, and Drake, he has successfully expanded his brand to over 17,000 locations nationwide, securing partnerships with giants like Walmart and Starbucks. Ross excels at growing brands from infancy to widespread scalability. His efforts have garnered recognition from prestigious media outlets like Fast Company and Forbes Magazine, earning him spots on Forbes’ 30 Under 30 and Fast Company’s World Changing Companies lists. Unlike many entrepreneurs who focus on one aspect of their business, Ross navigates each the training and business arenas with a commitment to continuous improvement. When he’s not in meetings or training sessions, Ross enjoys spending time with his wife and newborn in Los Angeles.