I’ve been trying to fulfill Gary Vaynerchuk for years.
Several of my clients and colleagues had began working with him, but for some reason we never connected. Until recently, the closest I got here to sending him a message was on Snapchat. I used to be relatively recent to the platform at the time, so I wasn’t entirely sure find out how to use it. Instead of sending him a thoughtful message, I by chance sent a heart emoji. As you could have guessed, I received no response.
Luckily, I used to be in a position to connect with him in real time as part of a video series I’m running with Fiverr. You can watch the first episode in which I talk with Jason Feifer, editor-in-chief of Entrepreneur magazine, at Youtube.
Although I had originally planned to consult with Gary about his recent book, Day trading note: How to really build your brand and sales in the recent world of social media, the conversation quickly turned into a discussion about the role freelancers play in helping organizations adapt to changes in the market, especially when it involves social media.
How freelancers profit organizations
There are many examples of how independent staff add value to organizations.
During our interview, Gary Vaynerchuk mentioned two of his favorites.
“Fiverr is an amazing platform,” he said. “There is great talent that is undervalued, especially abroad.”
And he’s right, especially if we glance at disciplines equivalent to design, marketing and assembly. But don’t assume that just because their talent is undervalued (by American standards) that you just’re underpaying these professionals. This was my initial assumption until I researched the cost of living in different countries and realized that I used to be paying a fair amount based on the services provided. After all, you may’t expect someone to attain amazing results if they do not receive fair compensation.
Here are some other ways freelancers profit corporations.
Cost-effectiveness: Organizations can save on overhead costs equivalent to office space, equipment and advantages equivalent to medical health insurance and paid time without work. Additionally, freelancers typically only get paid for the work they perform, which may result in further savings.
Flexibility: Freelancers could be hired on an as-needed basis, giving firms the flexibility to scale up or down quickly depending on project requirements. This adaptability is especially worthwhile in industries where workloads may change seasonally or depending on market conditions.
Increased productivity: Freelancers are motivated to work efficiently and effectively because their future work often depends on their repute and the quality of their results. This drive can result in high-quality results and faster project completion.
Access to specialized skills: Freelancers often have highly specialized skills that will not be available internally inside the organization. By hiring freelancers, firms can gain access to the specialized knowledge needed to finish a project without the long-term commitment of hiring a full-time worker.
Global talent pool: This one got here up earlier. Organizations can hire the best talent from anywhere in the world, thus ensuring they have the best person for the job, regardless of geographic location.
Like freelancers – future-proof organizations
If you ask most leaders, they are going to inform you that they need their organization to be modern. However, in my experience, large organizations often find it difficult to innovate. Bureaucracy and a natural aversion to risk can decelerate the implementation of fresh ideas. Not only does this decelerate the implementation of recent processes and approaches, but it may possibly also lower the morale of employees who continuously find their brightest ideas rejected.
Result? Your best employees leave and the organization becomes a thing of the past.
Additionally, in Gary’s recent book, he introduces the concept of “TikTokification of social media” – where the importance of content outweighs the number of followers of a brand.
This could also be excellent news for smaller brands and creators, but it could leave larger corporations even further behind if they are unable to adapt. As Gary stated,
“Social media marketing is currently the most profitable but also the most complex form of marketing, and those who understand it will achieve very fruitful results.”
What does this mean for the organization? Innovation is now not an option and you could have to look outside to source the right talent.
How to make the most of your Fiverr talents
I won’t name the company, but I once had a manager who had no idea find out how to do his job. However, they felt fully capable of telling me find out how to do my job. As you may imagine, this didn’t work out thoroughly. I can laugh about it now, but many organizations make the same mistake when working with freelancers.
Here’s the advice Gary shared with organizations trying to make the most of external talent:
“They themselves have to place in 100 hours of work to know the work, it has change into extremely necessary. Because as you may imagine, if you do not understand it at all, how will you know if a person on Fiverr is good or not?”
In short, you can’t hire “good” talent if you don’t know what “good” even looks like. I understand that you could not have 100 hours to review in a recent area of expertise. But the clearer you are about your required results and the more effectively you communicate them, the higher results you’ll achieve.