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The goal of an average sports coach is to win the game. The goal of a great coach is to win the tournament. The goal of a great coach is to build a great team. A terrific team may lose a few games or even the entire tournament, but it finally ends up being a long-term winner.
Goals are the results of decisions, not the other way around. Choosing to pursue one thing over one other. This implies that there are belongings you consciously select NO devote time, effort or resources.
But here’s where things get complicated. Let’s say the goal is to double growth in three years. Is that a clear goal? No. We don’t have a clear goal. alternative.
Where should growth come from? Are there products or services that have more growth potential than others? Are there recent markets to explore? What areas are out of reach and why? What is limiting growth today? Can eliminating inefficiencies be considered growth because they reduce costs? Unfortunately, many business leaders frame their goals in such a way that they do not give the organization a rudder from which to steer the ship.
Some leaders will provide a little more guidance. Maybe they focus on growth in a specific industry. Or increase sales in a specific vertical. But that is not enough as an instance the goal in a way that drives AND directs further elections.
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