Opinions expressed by entrepreneurs’ colleagues are their very own.
Lisa Countrman From Google, he wants restaurant owners to think in another way about how customers find them online.
On Summit influencers of the restaurant industry In New York, the head of the industry involvement and SMB success in Google shared his eyes on observations about how searching, menu and promoting shape the digital presence of restaurants.
With almost 20 years in Google Landsman she worked on promoting, payments and ecological search, and she is passionate about helping restaurants in dealing with guests in a smarter way.
However, apart from his role in Google, Landsman is deeply invested in the restaurant industry itself. For years, he works closely with operators, understands the challenges related to maintaining competition in an increasingly digital world.
“Google processes trillions of searches per year,” says Landsman Shawn Walchef, host Influence of restaurants and the founder Calia bbq media. “15% of searches are completely new, such as searches that we have never seen before.”
This signifies that restaurant owners cannot simply rely on the standard key words and general offers – they have to evolve with how people search.
An important trend? Searching for restaurants in Spanish is violent.
“We saw a lot of strong growth from year to year such things as” Restaurants nearby “, says Landsman. “One of the biggest things that distinguished me was Google maps, only” restaurants close to me “in Spanish and all Spanish queries are absolutely violent.”
For Landsman, this variation concerns a meeting with clients where they are. She called on the restaurant owners to consider how language barriers affect customer decisions and whether their digital presence reflects the communities they serve.
Search trends show that the menu is the most significant factor in the customer’s decision – but many restaurants do not display them appropriately online. “The menu with high quality photos and bright descriptions can be the difference between the customer choosing a restaurant or competitor,” says Landsman.
She saw the restaurants lose potential customers just because their menu is not clear or available.
Google now offers tools powered by artificial intelligence, which turns the PDF menu into structured, searched formats, making it easier for customers to find exactly what they are looking for. Days of sending low resolution images or unclear descriptions should end.
She also called the restaurant owners to clearly describe the menu item. “Funny, bizarre names of the dishes are great,” he says, “but if someone looks at your menu, they don’t really know what it means. They don’t know it’s a burger.”
And one more key tip? Regularly update your Google profile. “If your business profile could speak,” says Landsman, “What story would he tell?”
Great Google emphasis to the restaurant
In addition to searching and the Landsman menu, he sees an commercial powered by AI as a changing game. Thanks to tools, comparable to max performance, restaurants can automate the goal of ads in all search, maps, youtube and display, ensuring that they’ll reach the right customers at the right time.
“You set your goals – such as driving pedestrian traffic – and AI Google optimizes where your ads appear,” he says. “It’s more manual but incredibly powerful.”
Landsman thinks that digital promoting is not only spending money – it’s about being strategic. Thanks to the appropriate tools, small independent restaurants can compete with larger chains, equalizing the probabilities.
Landsman see a common challenge? Restaurant owners do not all the time know about the latest tools available to them. That’s why Google launched Monthly newsletter Adapted for small corporations, emphasizing the best practices, recent functions and marketing strategies.
“We build these amazing tools, but if restaurant owners do not know about them, they cannot use them,” he says. “The more they bend, the better.”
Landsman is not only about Google – it’s about strengthening the position of restaurant owners. From search trends to optimization of the menu to promoting based on AI-ours, it is not only an option-this is not needed.
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