Constant expansion is the most vital feature of Hampton by Hilton. Last 12 months marked the brand’s 40th anniversary and the company opened its 3,000th hotel worldwide. She also celebrated the four-hundredth hotel opening in China and the a hundred and fiftieth in Europe, the Middle East and Africa at the Hampton by Hilton Sandton Grayston in Johannesburg,
South Africa. Thanks to this location, Hampton has gained an established position on five continents.
Hampton by Hilton’s international ambitions, nonetheless, have not modified its interests here at home. “We have introduced new, more efficient construction prototypes in North America and cost-effective renovation solutions for existing properties to modernize and refresh our hotels,” says Shruti Gandhi Buckley, senior vice chairman and brand leader. “Our goal is to ensure a high return on investment and achieved margin. This strategic approach ensures franchisees benefit from the brand’s commitment to superior service, positioning Hampton as a leading choice in the upper mid-market hospitality industry.”
This approach helps explain how Hampton by Hilton has remained on the Franchise 500 list for the past 10 years, including landing in the top 10 for the past three years in a row.
Parent company Hilton also continued smart partnerships, resembling being the official hotel partner of the Big Ten Conference. With hotels in virtually every college town, Hampton accomplished its third season as presenting sponsor of College Football with Fox Sports and the Big Ten Network.
“This has proven to be an ideal way to reach our customers as they support their team – Hampton appears on live broadcasts, collaborates with iconic college sportscasters and provides fans with exclusive college football experiences,” says Gandhi Buckley.
In summer 2024, as part of an ongoing campaign to rejoice the free hot breakfast pioneered by Hampton, the brand has chosen three real-life Hampton team members from the US, UK and Caribbean to be its ‘Waffle Chefs’.
“The Waffle Bosses encourages guests to stop by Hampton and try the Hampton Sparkling Strawberry Waffle in partnership with Paris Hilton,” says Gandhi Buckley.
In the future, Hampton is actively looking for franchisees, especially in Europe, the Middle East and Africa.
“Thanks to a 20% revenue premium per available room over ours [competitive] and some of the highest profit margins in its category, Hampton offers franchisees a proven path to success backed by solid brand support, an established guest base and a reputation for reliability,” says Gandhi Buckley.