In a move most of us have been praying for since childhood, candy has been officially recognized as a health food! Well, that is a little bit of an exaggeration.
The Hershey Company has began cooperation with C4a popular brand of training supplements that sells Reese’s peanut butter and chocolate in the type of protein powder and Jolly Rancher flavored energy drinks.
“For years, users have been mixing their own peanut butter and chocolate protein shakes, and we’ve often heard requests for Jolly Rancher candy-flavored C4,” said Nutrabolt CEO Doss Cunningham (owner of C4 Energy). statement. “This launch is particularly important as we continue to deliver the best tasting and performing products to the market.”
This month, C4 will launch Bubble Yum pre-workout powder and canned energy drinks based on three Jolly Rancher flavors: Blue Raspberry, Green Apple and Watermelon. (A 12-pack will cost $27.99.) They plan to release Hershey’s Milk Chocolate and Reese’s Peanut Butter protein powders in October. (Price will vary by size, starting at $29.99.)
Source: C4 Hershey Nutrabolt
In an interview with CNNAndrea Hernández, founding father of food and beverage analytics platform Snaxshot, called it a smart move by each brands: “It’s a way to encourage consumers to try flavors that they are comfortable with or are used to, considering many of these powders are known for strange and unpleasant taste.
The $21 billion energy drink market is booming in the U.S., dominated by brands like Celsius, Ghost and legacy brands like Monster. Like someone who drank two cans of Red Bull before going out, this party shows no signs of slowing down.