How AI-powered cameras are redefining business intelligence

Presented by Axis Communications


Many corporations are equipped with a network of intelligent eyes covering all operations. Once upon a time, these IP cameras and intelligent edge devices focused solely on keeping employees, customers, and inventory secure. These technologies have long proven to be essential tools for enterprises, and while this belief still holds true, they are now becoming powerful assets.

These cameras and edge devices have quickly evolved into real-time data producers. IP cameras can now see and understand, and the accompanying artificial intelligence helps corporations and decision-makers generate business intelligence, improve operational efficiency and gain competitive advantage.

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By treating cameras as vision sensors and sources of operational information, corporations can turn on a regular basis visibility into tangible business value.

Intelligence on the edge

Network cameras have come a great distance since Axis Communications first introduced the technology in 1996. Over time, innovations comparable to the ARTPEC chip, the first chip designed specifically for IP video, have helped improve image quality, analytics and encoding efficiency.

Today, these smart devices support the next generation of business intelligence and operational efficiency solutions through built-in artificial intelligence. Actionable insights are now fed directly into real-time analytics platforms, ERP systems and dashboards, and the results are significant and far-reaching.

In manufacturing, smart cameras detect defects early on the production line, before they threaten the entire production cycle. In retail, these cameras can run software that maps customer journeys and optimizes product placement. In healthcare, these solutions help organizations improve patient care while improving operational efficiency and reducing costs.

The combination of video and AI has greatly expanded the capabilities of cameras – transforming them into essential tools for improving business results.

Proof in practice

Companies are creatively using edge devices comparable to AI-enabled cameras to enhance business intelligence and operational efficiency.

BMW in order to optimize the efficiency and quality of products, it selected intelligent IP cameras, and video systems based on artificial intelligence detect defects that are often invisible to the human eye. Or take it AI technology to ascertain shelves in Google Cloud, revolutionary software that permits retailers to make easy restocking decisions based on real-time data.

These technologies are not only attractive to retailers and suppliers. The AC Camargo Oncology Center in Brazil uses network cameras to scale back theft, ensure the safety of holiday makers and employees, and optimize patient flow. Building on their newfound business intelligence, the facility saved over $2 million in operating costs over two years, and these savings were reinvested directly into patient care.

Urban projects may profit from edge devices and artificial intelligence. For example, Vanderbilt University turned to video analytics to look at traffic flows, relying on artificial intelligence to find the causes of phantom congestion and enable smarter traffic management. This research will have additional impact on the local environment and society as the findings might be used to optimize safety, air quality and fuel efficiency.

Each case illustrates the same point: AI-powered cameras can deliver tangible ROI and key business insights, no matter industry.

Preparation for the next stage

The role of artificial intelligence in video intelligence continues to grow, and several emerging trends will provide greater progress and have a greater impact in the coming years:

  • Predictive operations: cameras that may forecast needs or risks using predictive analytics

  • Comprehensive analyses: systems incorporating sound, temperature and environmental sensors to supply more comprehensive and accurate information

  • Technological cooperation: cameras that integrate with other intelligent edge devices to autonomously manage tasks

  • Sustainability initiatives: intelligent technologies that reduce energy consumption and support resource efficiency

Axis Communications helps advance these capabilities with scalable, open-source systems designed to satisfy each today’s challenges and tomorrow’s opportunities. Staying ahead of this ever-changing environment, Axis helps ensure organizations proceed to learn from actionable business intelligence while maintaining the highest security standards.

Cameras have evolved beyond easy surveillance tools. These are strategic assets that inform operations, support innovation and enable future readiness. Business leaders who follow traditional approaches to IP cameras and edge devices risk missing out on opportunities for efficiency and innovation. Those who adopt an AI-based approach can expect not only greater security, but also higher business results.

Ultimately, the value of IP cameras and edge devices lies not in categories, but in capabilities. In the era of rapidly evolving artificial intelligence, these unique technologies will turn into essential to achieving overall business success.


About axis communication

Axis enables a smarter and safer world by improving security, operational efficiency and business intelligence. As a network technology company and industry leader, Axis offers video surveillance, access control, intercom and audio solutions. They are powered by intelligent analytical applications and supported by high-quality training.

Axis employs roughly 5,000 dedicated employees in greater than 50 countries and works with technology and system integration partners around the world to deliver customer solutions. Axis was founded in 1984 and is headquartered in Lund, Sweden.


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