Victoria Lynch, founder of Global Hair Extension Brand Remi cachetI had a passion for hair styling from an early age. As a 14-year-old in Great Britain, she entwined synthetic hair and a stylized family and friends; Her home salon had a six -month waiting list at some point. Over the years, she still improved her craftsmanship, performing part -time hair next to the morning factory work, up to 18 years of age modified the trajectory of her life.
Picture of credit: Courtesy of Remi Cachet. Victoria Lynch.
“I had a road accident with a bus,” says Lynch Entrepreneur“And this left me with some injuries that affected my lower spine. I finished with degenerative plates in the lower spine. I only had two weeks off, and then I returned to work at the factory.”
Lynch injuries hindered on the legs all day in the factory and the lounge. She began to consider what the next phase of her profession might appear to be. People often asked Lynch to teach them how to make hair, but she knew that if she intended to impress his mark on the industry, he needed qualifications at a skilled level. So she attended studies for these qualifications, and then dived entrepreneurship.
“This brand was especially for this consumer market.”
Lynch used the money from her savings account to start her first hair extension brand, additional lengths in 2003.
(*18*) says Lynch, “and I created this brand with this end user in mind, because I still worked and made hair. I still supplied products directly to my clients. So in this way I founded the brand-this brand was especially for this consumer market.”
In the era before the social media, they helped facilitate the development of business on a larger scale, Lynch focused on oral marketing in her community.
“At the beginning I talked to my local community a lot,” explains Lynch, “I worked on the borders that dictated and introduced their income on the basis of their income. What is my local community? How can I save the rooms in my area to meet their needs? Additional lengths were built at a low cost, but I try to achieve high quality.”
Lynch reached additional lengths for the next 10 years. But the brand was not popular among consumers; Lynch says that trading specialists also began to buy products, which ends up in a “very mixed message” between two groups of customers. Lynch wanted to create a high -class line of products that may be a specially satisfying skilled market, and decided that building a completely latest brand identity was a way forward.
“It was a professional brand, directly for a professional.”
So in 2013 Lynch launched its next hair extension brand: Remi Cachet.
“Being a hair professional and understanding of recipients, especially from the industry side, as well as the end user, it was the right direction for me,” says Lynch. “And it paid off, because Remi Cachet became a trade professional number one in Great Britain. It was a professional brand, directly for a professional.”
He notes that Lynch made additional lengths of the exclusive authorized distributor of his latest brand to use logistics and knowledge that were already in place. At that point, it was a matter of using this existing infrastructure to develop a separate identity and tone of Remi Cachet.
“I never positioned that I had this brand,” says Lynch. “I wanted to think that the commercial space, Oh my God, what is this brand?“
Remi Cachet resonated with industry professionals, and as she did with her first activity, Lynch used the strength of oral marketing for brand development.
Picture loan: Courtesy of Remi Cachet
“I built a trade audience, which is now based on our service and product for action.”
Now Remi Cachet is still successful in Great Britain, and in January 2025 a brand launched in the USA on a red carpet, working with hairdressers to get your product on celebrities, including Ellie Goulding, Margaret Qualley, Mikey Madison, Kim Kardashian and not only. The brand has a sale of $ 35 million by company.
“If social media [went] Tomorrow in offline mode, the foundations I built and founded my company would be definitely in place, regardless of what happened, “says Lynch.
What’s more, after greater than 20 years as an entrepreneur in the hair industry, Lynch has only recently hired its first sales team.
“Few companies can say that they have achieved the number of revenues and the size we have without a sales team, but I did it,” says Lynch. “I dare to say that it probably depends on how I maneuver I have been maneuvering, the decisions I made in the industry: Let the product speak. Let the product build relationships and trust what you do.”
“I want it to be a brand on the lips of everyone for the right reasons.”
Like many corporations, Remi Cachet encountered complications with the US extension because of the last tariffs, which implies that the brand “put some pins” in some of its plans. However, the brand still intends to prioritize global expansion in full. In a short period, this implies focusing outside the USA on markets where it could actually go through “low fruits and quick winnings”.
Lynch expects the development of Remi Cachet on a global scale, convincing that even when the brands of white brands spread, as never before, the involvement of her company in understanding his product and customer will proceed to stand out.
“Everyone wants a piece of this cake, but this cake is getting smaller,” says Lynch. “Establishing and knowledge of the market and the opportunity to serve people [gives us an advantage] Are we there [on the ground] in the USA or not. Long -term, I want to set Remi Cachet [for] Global domination. I want it to be a brand that is on the lips of everyone for the right reasons. “
This article is part of our current series of women entrepreneurs, emphasizing the stories, challenges and triumphs of running a company as a woman.