How building game technology led us to a business breakthrough

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Over the past decade in the unbelievable and now Somnia I have worked on solving some of the most difficult problems in the recent digital era. We have learned a lot with the power supply of mass -graphic video games, addictive virtual events and defense simulation, so sophisticated that they sanctioned me through Russia …

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But while building tools for virtual worlds, we discovered something much more fundamental: the infrastructure we would have liked turned out to be exactly what corporations must operate in the AI ​​era.

Like many, we expected that the increase in “Metaverse” interest in 2021 can be a turning point. Finally, we have been working on durable virtual spaces since 2012. But the deeper we fell into the problem, the more we realized that the infrastructure was not ready. Virtual worlds, which allowed hundreds of individuals to move freely on various platforms with their identity and intact assets, were simply not feasible with existing systems.

Blockchain on paper offered the appropriate ingredients: user ownership, decentralized control and the ability to use various programmers for common standards. However, when we tried to use it for real -time interaction, it fell under the weight. These systems were too slow, too expensive and completely insensitive to applications requiring response.

Imagine that you simply are trying to start a zoom connection, in which each video had to be verified by hundreds of computers before it will possibly appear on the screen. That’s what we were dealing with.

We finally stood in the face of alternative. Or proceed building applications for infrastructure that might not support them – or build infrastructure themselves. What we finally created, Somnia, began as a need to play. But it became a business plan in the future shaped by artificial intelligence, digital identity and real -time interaction.

New digital business requirements

Three trends collide to transform the way modern organizations work. First of all, AI is not just a chatbot; He is an actor. Agents powered by large language models begin to participate in digital ecosystems. In our tests we have seen that AI agents generate hundreds of transactions per second simply through interaction with each other and users.

Secondly, digital property goes from a area of interest cryptocurrency to the principal expectations. People are increasingly wanting to control their digital identity, property and popularity – and want these resources to stay and travel with them.

Thirdly, corporations change from models oriented to transactions to models oriented on relationships in which continuous involvement in digital environments drives loyalty and development.

The infrastructure supporting this convergence didn’t exist. So we have built a system that may process over a million transactions per second, about 20,000 times faster than traditional blockchain systems. Saying this in business conditions: Imagine the difference between a corner store that may serve 50 customers a day, and Walmart SuperCenter, which might serve 50,000.

Beyond Gaming: Business applications and the influence of culture

This performance in performance has implications that go far beyond the game and drive real business results. Details can track reserves in hundreds of stores in real time for a fraction of a penny for an update. Manufacturers can build protected, verifiable supply chains that do not threaten speed. Financial institutions can process compliance controls, document verification and settlement with each transparency and efficiency.

But a greater change is cultural. When AI begins to automate routine tasks, we introduce something that I call “the economic of fulfillment”, As mentioned in my book Virtual Society: The Metaverse and the New Frontiers of Human Experience. It’s not only about productivity. It’s about meaning. People are looking for a goal, community and creativity in digital environments in which they now spend growing parts of their lives.

AI helps save time and taking the burden of the process, allowing us to focus our energy on more helpful activities. These environments go beyond entertainment. These are jobs, cooperation, identity and economic activity. In many cases, AI agents will participate with us.

For corporations, this is a strategic change. When users not only eat your products, but contribute to the platform and build on the platform, your role changes. You are not just a supplier; You are the host. Your brand becomes a part of the ecosystem – which blooms in participation, portability and interaction. Supporting this modification requires infrastructure, which might scale in real time, keep ownership in all environments and mix various platforms into one smooth impressions.

What next

Most business leaders do not think about blockchains, consensus algorithms or transaction capability – and shouldn’t. What matters is whether your organization is ready for the world, in which intelligent agents move along with people, where users wear everlasting digital identities between services and where involvement takes place in real time, not only during planned interactions.

Hype The cycle around Metaverse could pass, but the vision of common, durable, intelligent digital environments is more vital than ever. What began as a solution for virtual worlds is now becoming the basis of how corporations will provide value in a combined, managed by AI of the future.

Over the past decade in the unbelievable and now Somnia I have worked on solving some of the most difficult problems in the recent digital era. We have learned a lot with the power supply of mass -graphic video games, addictive virtual events and defense simulation, so sophisticated that they sanctioned me through Russia …

But while building tools for virtual worlds, we discovered something much more fundamental: the infrastructure we would have liked turned out to be exactly what corporations must operate in the AI ​​era.

Like many, we expected that the increase in “Metaverse” interest in 2021 can be a turning point. Finally, we have been working on durable virtual spaces since 2012. But the deeper we fell into the problem, the more we realized that the infrastructure was not ready. Virtual worlds, which allowed hundreds of individuals to move freely on various platforms with their identity and intact assets, were simply not feasible with existing systems.

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