Opinions expressed by entrepreneurs’ colleagues are their very own.
Benjamin Franklin once said: “Tell me and I forget, teach me and I can remember, engage me and teach me.” Discovering something recent might be easily done, but real learning and applying it to real life is one other challenge.
People look at me today as the founder and general director of the company value $ 100 million and think that I have all the time invented all the things.
The truth is that I was not the best student in the early years, traditionally speaking. My learning idea was not in line with the state program. I cut the school so often that my parents finally agreed that it was not the right environment for me. So, at the age of 16, officially – from the legal blessing of my parents – I became an abandonment in high school.
Of course, formal education is not the only option to learn. Life is the best teacher.
I didn’t learn business from books; I learned from experience.
But each time I got here up with something that I couldn’t solve myself, I examined this topic. I still have many books on management and business on the shelves in my office, which are full of the most vital attractions, scribbles and marked pages for information purposes.
As it seems, scientific research proves that writing on paper and interaction with printed materials helps us learn higher. Nowadays, I hearken to podcasts and books while cycling, and watching YouTubers and reading posts on the blog is helpful. However, I still try to incorporate notebooks and books in my employees, each for my employees and customers.
Why? Because the print power is still strong in the sea of digital noise. Here’s the best way to fully use it:
1. Turn on notebooks and other printed materials for business operations so that each employees and customers can learn more
According to neuronauts in University of TokyoWriting on physical paper can result in greater brain activity while remembering information an hour later. After many studies, scientists got here to the conclusion that the unique, complex, spatial and tactile information related to manual writing on physical paper is more likely to improve memory.
Unlike the widespread belief that digital tools increase performance, individuals who used paper accomplished the task of a note about 25% faster than those that used digital tablets or smartphones.
In the research, she stated: “Our message for the home is to use paper notebooks for information that we must learn or remember.”
Another benefits of printing: people more often visit a printed copy versus digital documents. Marketing research He showed that just about a third of all direct posts stays at home over a month later, which makes it a invaluable tool for your organization.
I can safely say that I have experienced first -hand print power. I built my very own business, PostcardmaniaFrom nothing to over $ 100 million annual revenues by managing your personal marketing with junk mail. It has all the time been the cornerstone of our promotion, and today we send over 230,000 postcards every week.
We also helped 121,976 corporations throughout the country in direct campaigns run by post. Along the way, we collected over a thousand cases of junk mail in tons of of industries – and these are only campaigns that I received permission to share far and wide. Speaking of this …
2. Start a direct marketing campaign to extend recent potential customers
Which commercial does the average person reply to more? Digital promoting on Facebook, Instagram, Google or Postcard? One study revealed The withdrawal of this participants was 70%higher if they were exposed to junk mail (75%), to not digital promoting (44%).
This gives the important advantage over competitors if you include junk mail in your integrated marketing strategy. This does not mean that you just completely abandon social media or digital ads, but the addition of junk mail as a physical contact point strengthens your digital strategies. Everything works together.
AND recent law It also comes into force this yr, which can limit the buying of lead and leading lead. This implies that generating recent, organic potential customers might be (*100*) more necessary. Impact on real estate, mortgage and insurance loans will affect.
One of my clients, Family Dental monasteryThey tripled their monthly customers – from 15 recent patients monthly to 56 – after consistent sending of postcards. By adding postcards to their marketing mix, they may also open a different office location!
With the arrival of more regular recent corporations and the potential of repetitive purchases, revenues can increase rapidly.
3. Implementation of direct automation of enemy enemy to extend sales
Direct email marketing will affect your recent leading numbers, but it could also potentially close more potential customers. By automating e -mail mail and placing them in a sales funnel, you’ll give you the option to reliably close more potential customers.
About 85% of marketers agree that junk mail provides the best conversion rate of all channels they use, up 74% in 2023.
The important reason for this is the impact of the tangible mail – and more unforgettable -. And due to today’s technology, automation helps you get the work after postal mail or letters every month, so you may also save time.
I suggest connecting the CRM system (customer relationship management) with a direct directization platform for junk mail. In this fashion, postcards might be began in your CRM. Anyone becomes a recent advantage? They receive a postcard by post. Anyone receives a recent quote? They also get a postcard. Leaders feel cold? Postcard.
An automated junk mail is growing rapidly. It is currently the fastest growing part of my business and we expect it to extend even faster in 2025.
If you continue to doubt the power of paper, I call you to at least try one of these initiatives. You will probably be pleased to be surprised by the results!