Last week, VC Fell Ventures team launched a fund value $ 60 million entirely dedicated to investing in creators, having regard to helping them to run corporations. The point is that the same spirit of entrepreneurship and area of interest knowledge that helped creators build a community would make them great founders.
According to Slow Ventures partner Megan LightcapThis boils all the way down to trust and attachment of recipients.
“What is really interesting in the creators are often starting [on YouTube]Normal? Because this is the most obvious place to start, “explains Lightcap,” but the difference between the possibilities directed by the creators and what possibilities can exist for the existing brand, is that because the audience attaches the Creator as a whole person, surface and area and surface and surface and permission to build what they can build, is actually much larger than, you know, the upcoming single product. ”
Today at the capital, Rebecca Bellan sits from Lightcap to immerse himself in a unique way in which Slow Ventures structured his creator fund, why YouTube stays a dominant platform for serious creators, reminiscent of area of interest trust of the community translates into scalable corporations and what does this recent fund mean creator’s economy.
Listen to the full episode to listen to more about:
- Like this “new asset class” can scale.
- So far, the company’s success, including Snack Snack Company, Marina Mogilko and other projects.
- Similarities between supporting creators and traditional seeds of the seed phase.
- “Key risk” and the way investors raise the challenge.