Here is a modern startup truth: for higher or worse, if you would like people to deal with their startup, that you must be fatally online.
You can’t rely on boring posts on the chatgpt blog with the hottest trends in 2024, when it is May 2025. There are just too many competitions for consumers’ attention-this is your blog written chatgpt or laughs from a funny Thicket. Therefore, that you must find a method to stand out and put your brand into the hottest trends and narratives.
I call it “trend jacking” and I built a whole seven -digit software empire around it.
Maybe you saw it with popular meme narratives – like the latest trend “100 men vs 1 gorilla”. After starting the trend of the brands, they began to leap like crazy.
100 fries vs. A lady who said she wasn’t hungry
– Wendy’s (@Wendys) April 30, 2025
100 men vs 1 gorilla 🤔 pic.twitter.com/dzdnm4qgigh
– UFC (@ufc) April 30, 2025
100 men vs. 1 gorilla
Shaq, Chuck and Kenny entered the chat 🦍hetic pic.twitter.com/ixchitsgfv
– NBA on TNT (@NBAITN) April 30, 2025
You may think: “Oh, they got traction because they have already established brands.”
But brands like Wendy’s It has turn into popular online because their team easily in online culture (it actually wasn’t chicken sandwich 🤮). They are still jerking the trend.
And it is not only fast food brands and strange cryptographic firms of trends with memes. Serious software firms from startups akin to PolymarketIN Beige AND Ramp to public firms HubspotIN Semrush AND Coins publish memes (The proof is here.)
Even The government publishes memes.
If you are a startup at an early stage and you do not have a large audience, the trend-gray with memes is the fastest method to gain grip and attention. In this post I’ll break up, the right way to trend and turn into viral with the help of the strongest weapon that has ever been invented: memes.
How do you have a trend-jack? With memes!
Trend-shoping is easy: Put your brand on a trend topic.
Here’s how I did it.
When the idea for code coding just tried, I jumped with fast, damp memes. They took me a few seconds, but they got hundreds of views and recent followers.
Regardless of which marketing genius modified “bots” to “AI agents” pic.twitter.com/nohstollix
– Jason Levin (@iamjasonlev) January 10, 2025
“I have no coding ability. I don’t have a design background. I create software based on my intuition and taste.” pic.twitter.com/EG3i4kgxag
– Jason Levin (@iamjasonlev) December 21, 2024
Challenge?
You have to be. If you are too late, no one cares. There is not enough time to write down a treaty on AI agents and climate coding. You must throw away a meme! The Internet is moving faster nowadays than ever (and it only grows).
That is why memes are the best method to trend-jack: fast, known formats that are easy to devour and share. This is what he loves the algorithm.
That’s why I built programming company Especially for jerking trends, which sends each day notifications about recent viral trends and narratives so that you just can jump on trends and turn into faster.
Here are three things I have learned, you could find to turn into a viral with a trend:
- Quick: You have 24 hours for the trend. If you were late, the web has undergone. Some memes last more, but the earlier you jump, the higher.
- Proficient: Do not use outdated meme templates. If you are still using a “too attached girl”, you’ll seem like a demographic boom for your audience.
- Game: Do not limit yourself to static image memes. Use movies, dig into memes with alHave fun. I promise it can be the best marketing of your life.
If you nail all three, you are not only viral – you build brand capital in human channels.
When people begin to see you commonly, it’s only about maintaining the pace with more memes. People do not change social media to read about why your startup is the best B2B payroll platform. They see themselves to laugh and play. (Yes The ramp turned the boring B2B pay company into the hottest startup in the Silicon Valley).
If you jump on a popular moment with a clever meme or take, ride on the wave as an alternative of fighting the algorithm.
The startups that do it well is not only publishing memes. They participate in web culture and have real conversations in which their clients are already meeting. If you are in the same place as users, you are golden.
What seems to appear things pic.twitter.com/ttb95zqt4u
– Brex (@brexhq) April 14, 2025
To be honest, how many cold infusions you have today pic.twitter.com/bjtom8qvb
– Beehiiv 🐝 (@beehiiv) October 19, 2024
Founder of a startup with $ 0 USD revenues on Twitter pic.twitter.com/edpsoqf2ci
– David J Phillips (@Davj) February 28 2025
But wait: does it actually drive the height?
Short answer: Yes.
An extended answer: Of course, no person buys your product because you made a good spongebob meme. But if you have a good product, the meme has eyeballs on your site and that is all that counts.
See, here is the thing.
I wrote the book “Memes earn hundreds of thousands“And people twisted it: memes do not make hundreds of thousands. They make you vital and stand out among all the slopes that other firms produce. It brings the knobs to your product.
It is not about racing the payments of the creators Instagram Or X. It’s not about racing promoting dollars. And it’s definitely not about Memecoins. The real game is to make use of humor for the sale of high -margin products, akin to software.
And if you have a mediocre product for sale, the funniest memes in the world is not going to make you achieve success. Memes is not going to prevent. Seriously, I tell the founders of Pre-PMF to not even touch memes. Focus on creating a good product in front of wet memes.
But if you have a good product, they offers you more eyeballs quickly and cheaply. And that is all that matters in today’s world, in which distribution is the only moat that matters.