How the Fight Against Cancer Inspired a New Solution to Patient Care

In this fascinating episode of “The Founder CEO” I had the opportunity to interview Michael O’Neil, Founder and CEO Recover. Michael shared the extraordinary story of how the company was born out of his personal battle with cancer. We delved into his evolution as a business leader, his work with mission-driven investors, and the transformative role of AI in personalized healthcare. Michael’s insights into navigating the complexities of the healthcare system and the profound impact of patient engagement technology are truly inspiring. Don’t miss this dynamic conversation that highlights the way forward for healthcare.

Watch the full video interview with the founder and CEO here and see conclusions below.

1. The Origin and Evolution of Get Well

• A Personal Fight Against Cancer:Michael O’Neil was diagnosed with non-Hodgkin’s lymphoma while pursuing an MBA at Georgetown University Law School.
• The concept of the ideaThe Get Well concept was born on a napkin during a hospital stay.
• Initial challenges:Early funding was limited, raising just $1 million, enough to last the small team 4 years.
• Growth Journey:We have moved from survival based on instinct and passion to enabling data-driven decision-making.
• Investor Relations:We have raised enterprise capital, accomplished multiple recapitalizations, and managed investor expectations and pressure.

2. Challenges and innovations in the healthcare system

• Inconsistent incentives:Healthcare financial models often lead to underserved patients who are entitled to lower reimbursement for treatment costs.
• Healthcare equity:Addressing issues like higher mortality among black women through targeted programs and patient engagement tools.
• The role of artificial intelligence:Using AI for precision medicine and engagement, personalizing treatment plans and improving patient adherence.
• Patient involvement:Get Well tools improve patient care by providing personalized, digital experiences and increasing the effectiveness of care teams.

3. Leadership and organizational development

• Evolution of leadership:Michael’s evolution from a passionate founder to a data-driven CEO, bridging innovation with commercialization.
• Talent management:Recognizing the need to develop the team as the business grows, anticipating strategic and talent needs.
• Cultural values: Emphasis on supporting each other, sharing openly, striving to achieve world-class standards and appreciating diversity.
• Staying true to the mission:Maintaining focus on our core mission of helping people take an energetic role in their health journey, despite changing investment environments and business pressures.