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Golf is a sport with a deep tradition, but it is not known by accidental excitement. For many, the word evokes images of exclusive rural clubs, crunchy polo shirts and cold Arnold Palmer-not such a high energy spectacle that keeps fans on the brink of their seats.
Chad Mumm, executive producer Full Swing, founding father of Pro Shop and Bonafide Golf Nut, is well aware of this lasting problem.
“I think that Golf was traditionally perceived as a gentleman’s game, often associated with wealth,” says Mumm. “There was also a belief that professional golfers are either robotic or simply boring.”
Given these associations, Golf may not seem to be an obvious alternative for Netflix hit documents. But this is what Mumm provided Full swing.
Now he enters its third season, Full swing offers an engaging look into the world of skilled golf, similar to Survive He did for F1. This similarity is not accidental. Mumm assigns many successes of the program to cooperate with Survive The creators of Paul Martin and James Reese, founders of the BOX to Box movies.
“They are not big fans of golf,” says Mumm, “but they know how to engage viewers and pull them.”
He believes that the disclosure of the internal motion of each Pro provides a fascinating history, no matter the concepts of individuals accepted from predetermined. In fact, Mumm believes that Golf’s perception of Golf was in favor of the series because it made intimate moments with athletes much more surprising.
“You want to create a program that appeals to a wide audience, not just die-hard golf fans,” he says. “This program is intended for people who love reality television or captivate sports documentation.”
Having said, there is a rapidly growing audience for the content of Golf, which MUMM attributes Covid-19 when many people selected the club for the first time. Sport gained adhesion on platforms comparable to YouTube and Instagram, and independent creators lead. He is currently experiencing a cultural renaissance, and celebrities publicly include golf in social media.
In addition, golf has never been easier to try. From the impact of balls in a virtual simulator to hitting the local best golf – sport is more accessible than ever for an strange person. For this reason, Golf’s audience is more and more diverse, something that Mumm thinks is “healthy” for the game. It also implies that the conditions of golf content have never been higher, and MUMM is ready to use.
His company, pro shop, recently announced a latest studio branch that will likely be co-produced The upcoming film by Adam Sandler “Happy Gilmore 2”, continuing what is the most iconic golf film of all time. Season 3 of a full swing begins with an exclusive behind -the -scene look at the production of the film.
“The season begins with golfers, usually seen in tournaments, entering acting,” divides Mumm.
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According to him, Sandler wanted the continuation of his legendary comedy from 1996 to be more authentic in the game he represented. This caused legendary writing comics in “27 scenes” of skilled golfers, speaking lines and others, before they even contacted them to see if they were interested.
“The confusion of all golfers on the set was a challenge, but it was easy sales,” says Mumm. “These guys grew up watching Happy Gilmore And I love this movie. “
He thinks that viewers will likely be surprised that they are not only a small camera.
“Golfers have lines, perform acrobatics and wear a full wardrobe”, divides MUMM. “They play key roles in the whole film and have fun.”
Image loan: full swing
Pro Shop, trying to use a cultural rush Vanity indexlatest podcast run by Mumm i Bachelor Nation Favorite wells Adams. The program unpacts a continually developing crossover between Hollywood and Golf, offering behind -the -scenes moments Full swingLast season, golf stories of celebrities and debates about which A-Listers fill their impairment.
This form of promotion is consistent with a larger MUMM vision for his golf projects. His Holding Company, Pro Shop Holdings, covers every thing from content to trade.
“We are building a universe in which Golf is more than a sport – it’s a lifestyle,” says Mumm.
Starting a company from scratch is not an easy feat, but Mumm takes a challenge with over a decade of experience in VOX, where it helped shape the power of digital media.
“Vox was great in determining the standard, making sure their brands were the best in their class without compromise just because they were digital,” says The Pro shop founder. “This is a relentless commitment to a high -quality story about a high bar and I carried it with me Full swing. “
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He recognizes that the general director of VOX Jim Bankoff as a key mentor, teaches him how to “build a company that fulfills the dream of professional expectations” and “to be extremely aggressive to win your category.”
With Netflix Show in Full swing (Get it?) And upcoming Happy Gilmore Continuation, Golf fans are in the golden age of content.
“The entire pop culture ecosystem is heading towards Golf,” says Mumm. “Pro shop has been designed as the center of this universe, especially for the next generation of golfers.” Suffice it to say that the water track looks more green for Golf enthusiasts.