How TikTok’s Bento Box Queen Got Her Start

How TikTok’s Bento Box Queen Got Her Start

The views expressed by Entrepreneur contributors are their very own.

Sulhee Jessica Woo gained popularity due to its focus on authenticity.

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Woo — generally known as the Queen of the Bento Box — rose to fame on social media by sharing her easy yet beautifully crafted DIY bento lunches, winning the hearts of thousands and thousands with her loving and creative approach.

Since launching her TikTok account in January 2020, Woo has amassed over 5.6 million followers who eagerly await her content that mixes cooking, DIY, family entertainment, beauty, and lifestyle.

Woo’s rise to TikTok stardom began when she realized the platform’s potential for sharing on a regular basis activities. Encouraged by her sister, who thought her talent and creativity were perfect for YoutubeWoo initially tried her hand at a more production-oriented platform. But it was TikTok’s simplicity and credibility that resonated with her.

“The epiphany moment with TikTok was, ‘Wow, these are just regular people, normal people sharing what they do every day,’” Woo recalls the Restaurant Influencers host Shawn Walchef With Media about grilling in Cali.

This discovery allowed her to share her life in an authentic and free way and forge a deeper connection with her fans.

The importance of sharing your story

Woo emphasizes the importance of building community in the recent creator economy.

She has strived to be authentic and honest on her YouTube, TikTok and Instagram platforms, which has allowed her to build a supportive community — and opened doors to opportunities like writing a cookbook, Let’s make some lunchand attending a Tom Brady reunion on Netflix.

Woo believes that anyone can share their story and find success so long as they are authentic and approachable.

“It doesn’t matter if you’re a dishwasher, a busser, a waiter, a bartender, a cook, whatever,” he explains. “You can just share that journey. I think the hardest part is sharing your journey and being vulnerable… but anyone can do it.”

With a focus on family, food, and real relationships, Woo continues to thrill his audience and build a lasting legacy in the world of online content creation.

About Restaurant Influencers

Restaurant Influencers is an initiative from Toast, an advanced restaurant management and sales system that helps restaurants improve their operations, increase sales, and provide higher guest experiences.

Toast – Supporting Successful Restaurants. Learn more about Toast.

Restaurant Influencers is also supported by Ovation. Learn how Ovation’s guest review platform actually increases revenue with actionable insights Here.

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