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Is content creation becoming the latest way of working from 9 to 5? It actually seems that way. We went from kids dreaming of being astronauts to aspiring YouTubers – and while I like life as a full-time web skilled, staying in the game meant learning to run my business like a business. Here’s the reality: the creator economy is growing rapidly, and maintaining requires finding latest ways to stay ahead and earn money.
Whether you are a creator looking to grow, an advertiser wondering what tools creators need, or a business owner considering a career in front of the camera, here’s your guide to assist you to navigate the creator economy.
First, treat it like a business
The most successful creators know that it’s greater than just a profile – it’s a company. Look at MrBeast, Alex Cooper and Marques Brownlee. What began as creative expression and community building for them has evolved into media empires.
Unlike traditional creators who risk the transience of social media, these creators have leveraged the right opportunities, teams, and strategies to turn what they do into something much greater. So, when you think about those “silly little TikToks” or “yet another podcast,” change your mindset. This might be your likelihood to build a life that excites you.
Next up: up the ante
I used to be a part of the team that produced a reality show on Amazon Prime, and if there’s one thing reality TV has taught me, it’s that you simply have to continually raise the stakes. Each episode has to be a little more intense than the last. Social media is no different.
This might mean introducing long-form content to deepen connections, starting a newsletter to receive regular updates, or expanding beyond one platform. Your task is to make sure that your influence is not concentrated in one place.
Invest in the right tools and teams
As creators with production power in our pockets, we were taught how to bootstrap and keep 100% of our revenues, shares and mental property. Maintaining as much control as possible is clever, but collaboration is essential if you wish to stay competitive.
I joined my management team two years after I began taking my content seriously and my revenue increased 10x, not to mention the boost it gave my brand in a crowded industry. But beyond human resources, investing in the right tools could be transformative.
HubSpot is latest Breeze agents powered by artificial intelligence have been specifically designed to support creators in key areas. Breeze Prospecting Agent helps you streamline lead generation by analyzing intent signals and sending personalized information messages, making it easy to scale customer engagement and build your pipeline without manual work.
Additionally, Breeze Customer Agent offers 24/7 automated customer support – ideal for creators selling products or courses, because it handles common queries and routes complex issues to the right person. This saves you time and allows you to focus on creation while maintaining a seamless customer experience.
If your goal is to expand the reach of your content, Breeze Content Agent makes repurposing your content more efficient. For example, upload a single video and it will possibly generate blog posts, social media snippets, and landing pages that reflect your brand, saving you hours you’d otherwise spend reformatting. Using tools like these maximizes your productivity and allows you to focus on your zone of genius and creative work Actually drives growth.
And remember – you usually leave money on the table
New creators often think that the only way to make money is through brand partnerships and affiliate programs, but the truth is that your possibilities are limitless.
As a “creator-entrepreneur” I have launched coaching programs, digital products – you name it. But even this barely scratches the surface. When planning your launch, as a substitute of asking yourself what to sell, try to discover “winning concepts.” For example, one of my hottest TikTok series focuses on the power of vision boards. The topic became popular three years in a row and that is when I spotted I used to be profiting from a missed opportunity.
So I spent an hour on the outline and script of the mini-course, one other hour on filming it, and two more on editing and creating promotional materials. Priced at $11.11 (for all the spiritual baddies), it has generated hundreds of dollars and is now a passive source of income.
I didn’t have to reinvent the wheel or brainstorm for hours – the idea had been in front of me for years. Every time I post, I find latest, winning concepts to build on.
Building a sustainable creative career is not just about publishing content and becoming the next “it girl” – it is also about understanding that this might be your next big enterprise and the key we wanted in this economy to create generational wealth.