You can find countless articles online on how to A/B test your website and optimize it after launch. While these guides are helpful, we recommend you do something higher: apply conversion considering during the starting stage. Doing this after you launch your website is a bit like building a house without foundations: a bad (and probably quite expensive) idea. In this text, we are going to share five conversion suggestions and tricks that you may include in all our projects at the initial stages of building your startup’s website.
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Armed with the suggestions below, you will give you the option to hit the ground running with a website that generates conversions from day one:
Be daring with daring headlines and compelling copy
AND study conducted by Nielsen Norman Group revealed the not-so-shocking fact that web visitors only read about 16% of content word for word, so there is not any room for boring copy. To drive traffic to your site and ensure your viewers get the most out of what they read, you wish to personalize your brand. Unique copy brimming with personality is more likely to resonate with audiences because it feels more human and customers are more likely to trust a person than a brand.
When writing branding copy, focus on what the customer will get from your product or service and how your product or service will help solve their problem. You may even go a step further and deepen your connection with more personalized storytelling.
Here are some examples:
- Try “Our company guarantees…” as a substitute of “Our organization ensures…”
- Leave meaningless CTAs like “Book” and “Submit” in favor of more motivating, action-oriented CTA buttons like “Reserve a Seat” or “Get This Offer.”
- Make your copy more readable and Web optimization-friendly with short paragraphs, numerous headings, and some bullet points.
Related: 5 things e-commerce startups should focus on to succeed in 2021
Don’t be shy when it comes to social evaluation
Often, customers don’t need to be the first to try a latest product or service and risk a bad experience. This is the same principle that makes people more likely to queue at a busy restaurant than to take a probability at an empty one round the corner. This means you wish to build credibility.
Include various kinds of social proof on your website to build user trust in your authority and credibility. These include customer reviews, video testimonials, safety badges and globally recognized partner logos.
To implement these best practices, consider:
- Scattering social proof throughout the site, especially on product pages.
- Highlighting results-oriented testimonials to increase the tangibility of the product or service, using statistics or details when possible. Share detailed customer reviews you receive that show how your product or service solved a customer’s problem.
Add interactive checkpoints and small interactive rewards
According to Salesforce 52% of surveyed customers they expect offers to all the time be personalized (up from 49% in 2019). Customers don’t need to simply be tempted to dial one other number or make one other transaction, especially on the Internet where the human experience can seem more distant.
Adding more points of interactivity and rewarding engagement can make the experience more meaningful. Consider the following:
- Include video content on your landing pages, e.g Video content can increase conversion rates by 80%
- Create a poll and let users vote to share their thoughts about your products
- Allow users to enter their zip code when signing up for your email newsletter to provide a more localized user experience
Every positive interaction builds on the relationship you build with your users, making users more receptive to what you have to say and moving them along the sales funnel from curious consumer to delighted customer.
Bet on speed
In times where patience and attention span are at an all-time low, make sure your website loads quickly; otherwise, users may not even stick around to see what you have to offer.
According to Google, “2 seconds is the threshold for acceptability for e-commerce sites,” while Google goals for load times to be lower than half a second. Although your goal needs to be 1 to 2 seconds, if your site loads inside 5 seconds, it is faster than about 25% of the sites on the market.
Look at the following pointers to optimize and speed up your website for higher user conversion.
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Don’t ask too much from users
When it comes to customer satisfaction, think about your individual frustrations with the user experience. While you may’t walk away from filling out a long form at the doctor’s office, your users can easily dismiss a long form online.
More form fields require more effort and have an increased abandonment rate. In fact, QuickSprout revealed that by simply eliminating the form field on the registration form, the conversion rate increased by 50%.
If you have an e-commerce component on your site, simplify the steps required to make a purchase and allow users to quickly checkout as a guest with the ability to create a user account. Additionally, keep the variety of required fields for newsletter signup or event registration to a minimum to avoid abandonment.
Key conclusions
Creating conversion-oriented website right from the start is the best way to make your latest business a success. Conversion starts with a website that loads quickly and doesn’t keep customers waiting. Attract them with conversational headlines and compelling copy. Intelligently distributed references and social proof will subconsciously build your authority and trust in your brand. Improve positive user experiences with rewarding micro-interactions that encourage users to spend more time on your site and due to this fact increase the likelihood of engaging with your products or services. Finally, let your customers checkout or register quickly with minimal effort.