The views expressed by Entrepreneur contributors are their very own.
Too often, boilerplate company texts describe what they think their culture looks like should to be quite than what it is Actually is. That does not imply they’re hiding some deep, dark secret. But there’s a disconnect between what leaders think they must be and what they really are.
The truth is that there is fight for talents in almost every industry. Why? Because the best and brightest are in short supply. Business is growing rapidly, strategy is key, and human capital is value its weight in gold.
Often, the need to hire quickly outweighs the assessment of cultural fit, and hiring someone who doesn’t fit the company culture could be just as damaging as not recruiting for the position in the first place.
Culture meets expectations
One of the biggest challenges organizations face in securing human capital is the radical shift in worker expectations. It’s no secret what Generation Z wants. Endless research shows they’re looking for more flexibility in the workplace and hours. They seek purpose beyond the paycheck and their view of the chain of command, respect for senior staff members and the role corporate hierarchy is completely different from Generation X and the Baby Boomer generation.
In their favor, many organizations are recognizing this and taking steps to adapt. For example, Gen Z’s focus on mental well-being is driving an increase mental health first aid in the workplace as standard.
However, others are less willing to comply with these demands, and that is effective, so long as they are clear about the rules and why they consider them vital. Since January 2024, several major tech firms, including Google, Amazon, Meta, and Apple, have implemented orders to return to the office requiring employees to be in the office at least three days a week.
We also returned to the office in hybrid mode, guided by the belief that culture matters. Connecting with team members in person builds a bond and team chemistry that can not be replicated by working completely remotely. We also imagine that in-person meetings, brainstorming sessions, and informal office conversations provide greater opportunities for growth and development.
Your cultural value system shapes your team
Cultural transparency requires being open about who you are, why you exist, what you value, and how you wish to work together. Being clear and realistic about your organization culture is more vital than creating a sense of “perfection.” It doesn’t all the time pay to be an idealist.
For example, adopting a motto that you just want to “move fast and break things” could mean that what you are promoting will attract entrepreneurial individuals, risk-takers, innovators, and people with a healthy appetite for debate. Living in an era where the words “disruption” and “transformation” are dayit is comprehensible that a company wanting to adapt to this environment would want to position itself in this fashion.
However, if management is also protecting its risk aversion by dealing with stakeholders who cling to the establishment and favor a tightly controlled work process, candidates who are focused on fast-paced motion will almost definitely be at odds with the company culture from day one.
Follow the times – regularly
When it comes to culture, you may’t fake it until you make it. Company culture drives business, determining team interactions and performance, and due to this fact the foundation of identity.
Cultural change is one of the most difficult strategic maneuvers to pull off. It takes time and patience on all sides, and everyone has to be willing to bend to some extent.
It still pays to hire based on culture fit, not only skills. In my experience, it’s easier to teach someone how to use Excel than to teach them to be a freethinker. If your organization is transforming, you wish to hire people with the ability to adapt and the traits that fit what your organization wants to turn into.
You also need to be ready for change—perhaps greater than you’re comfortable with. A boss who’s used to having full visibility of his or her team in an open-plan office may struggle with an increasingly distant workforce. Older management, accustomed to a rigid hierarchy, will have a hard time having their ideas challenged by a younger, latest hire.
Wherever you are in the process, the key is to be honest. Who you are today is unlikely to be the establishment perpetually—the best firms can and must evolve with the times. Finding the best employees who can evolve with you means cultural transparency, with all the pros and cons.
Being transparent about transparency
There were some concerns when our leadership first agreed to be transparent with our employees. There were questions like what we might share with employees, when we might give these updates, how often we should always include people, etc. The reality is that you could still make mistakes, even with a good plan.
Employee communication is a critical success factor. I focus on the three C’s consistency, clarity AND acquaintancesIt’s vital for leaders to be consistent in their approach and messaging, to be clear about what they’re saying and to explain when certain information can’t be shared. They also need to be consistent so that everybody feels they’re vital, knows their a part of the business is vital and understands that communication connects the entire business, even non-customer-facing teams.
Sharing all the things and anything isn’t the goal of transparency. It’s about providing your team with timely, thoughtful updates about the business in a way they will digest and understand. Consider this: If you update the entire company every time something negative happens, people will start to worry about the health of the business when in reality the business could possibly be growing. That doesn’t mean you never share this information, but there’s a time, place, and amount of data to share.
We have found that internal press releases for vital news work well, collecting the obligatory information in one central document. We also include an FAQ section in anticipation of questions that will arise.
But there is no “one size fits all” approach to messaging, and you wish to determine what works best for your organization. Clear, authentic communication about cultural values and expectations stays critical, especially as worker priorities shift toward flexibility and mental well-being.
Let’s face it: internal marketing and announcements take a back seat in most firms, and while that’s comprehensible, you’ll all the time have trouble understanding everyone unless you make it a priority. So get began now and reap the rewards later.