How to deal with the bad press before they slept your brand

Today’s digital landscape – with many platforms disseminating information (whether real or not) – can light a storm from a negative press that damages your company or personal brand. An incident report, which does not specify all facts, can find a way to local and national press and at the top of online searching before you’ll be able to explain and tell your story.

In addition, false information, which is crazy on social platforms, resembling Facebook and X, can lead to unwanted media, public reactions, boycott and financial losses for your company. A single harmful comment or thread on Reddit, one of the most influential web platforms, can quickly turn into viral, get 1000’s of reviews and high visibility and Śnieżka in a serious PR crisis. Negative reviews and opinions on Google, Yelp, Trustpilot, Trip Advisor and other platforms could cause a violation of customer trust and lack of business.

Ahead of history

Overpassing bad information or every kind of error against brand damage is the best way to deal with it. You want to control and change the narrative the best you’ll be able to, before you’re taking your own life and play defense or have been completely moved to the side. Do you remember, for example, when Kellogga CEO suggested that individuals eat cereal for dinner to deal with rising food costs? People in social media went crazy, comparing his comments with the Marie Antoinette line: “Let them eat a cake.” Tiktkers called to boycott Companies with hashtag #boycottkellogs (sic). Kellogg didn’t react, deteriorating the controversy, and the slack was not checked. Silence was not a good idea.

Strate with a clear message to immediately control the narrative. This means initially gives a quick and early answer, and then devoting time to creating a more detailed one. Use social monitoring to track online talks about your brand and prepare a response that concerns people’s fears.

Use of monitoring and social listening strategies

Apply social monitoring and listening strategy to get on your brand and understand your clients. Social monitoring allows you to track mention of the brand so that you may directly answer the questions, problems and comments of consumers. It allows you to solve problems and complaints, in addition to prevent the escalation of the situation and causing a storm in social media of dissatisfaction. For example, we see passengers publish movies about their dissatisfaction with how the airline reacted to an incident on the plane or at the airport. Thanks to the software for social monitoring, your brand can quickly see what is being said, take steps to answer and defend or bear responsibility and apologize. On the other hand, it also allows the brand to use positive feedback and use it in their narrative.

Thanks to social listening, you get a window for what customers think about your brand, products and services that help improve the presence of the brand. You can discover the areas of improvements and addresses based on what people say to prevent escalation in full crisis. You can even use social listening to recognizing patterns if you see that the same query is asked and discovering the pain points that ought to be solved.

Responding to negative online reviews

Online reviews are a key element of the company’s success. Positive reviews increase consumers’ trust in brands and will help introduce more activities. In fact Harvard Business Study Indicates that the increase in YELP assessment with one star leads to an increase in revenues by 5% to 9%.

On the other hand, negative, misleading or defamatory reviews, if they have not been quickly resolved, can damage the brand’s repute, reduce consumer trust and influence business revenues. But there is no reason to panic or react emotionally to obtain a negative review.

First of all, recurrently follow online reviews, including monitoring fresh reviews of your company. Then apply the online repute management strategy to react quickly to positive and negative reviews. Be authentic, and if there is an error or error, admit. Improve all disinformation and highlight your company’s strengths. When answering, make sure it is related: answer as a person, not a corporation.

You can even contact the review site to completely delete a false or bad review. Each page with a review has its own rules that should be followed. If the review violates the principle, it may possibly be removed.

It is also essential to increase positive reviews. Do not be ashamed to ask satisfied customers to write and publish reviews. Many customers read reviews before using the company’s service or product purchase.

Creating a positive press and content

Tell the story of your brand, creating and publishing positive content, including press messages, blogs and leadership articles with a view to show your knowledge in the industry. This will help deny all bad information about your brand. By generating positive materials, you’ll be able to make sure that the recent content appears on the first page in search and reduce negative results. Your content should contain the appropriate keywords and be optimized for searching. Search engine optimization (website positioning) is a content optimization process to get the highest class as possible in search sites. Although the search engine takes time to exceed negative articles with the help of latest content, this is a proven strategy for removing negative results from the first page.

To avoid hitting your brand because of negative, false or bad information, use a multiplayer strategy. Ahead of Bad Press, storing what is said about your brand and gaining insight in the way customers perceive your company so that you may react effectively and take appropriate actions. Have a system to respond to reviews and eliminate misleading, false and defamatory reviews, if possible. Focus on positive content that reflects your brand, values, mission, people, service and specialist knowledge, in addition to achieve a high position in search results.