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Some older audiences could also be hesitant to recognize the usefulness of selling using newer platforms. While other sites like Facebook have been around longer and have proven they’ll reach a wide audience, TikTok may, at first glance, seem to only be used for dancing or cat videos. While there are definitely many examples of any such content, these apps also provide real estate entrepreneurs with the opportunity to showcase their listings and properties.
TikTok and other apps like Instagram offer what you are promoting the opportunity to build a brand identity. Branding is essential so that potential renters can trust the quality of your listings based on interactions with other content you provide – bonus points if your posts follow existing trends or evoke a chuckle from your audience.
Comment sections also allow you to share your experiences with your organization or communicate directly with you or your property managers. Real estate might be a business that depends heavily on the reviews and experience of previous tenants or buyers in the neighborhood or complex. Comments can facilitate communication between past, present and future tenants, each with you and other tenants or buyers.
TikTok strategies
TikTok, an app that has seen explosive growth during the pandemic, is known for its dominant place in Gen Z humor, the proliferation of renegade dance numbers and micro-trends that may last for hours, weeks or even years.
However, TikTok also can provide greater visibility for your real estate business. TikTok is mainly used by younger audiences – according to data, 68.8% of users are under 34 years old Politician. If you are a landlord looking for latest tenants to rent out your properties, TikTok real estate content might be an invaluable tool to increase interest in your properties, as this age group is quite rents than any other age group.
Don’t worry about your services reaching beyond your target market – TikTok uses location services to show users videos that are popular in your area. This ensures that renters in your area who have viewed or interacted with other relevant real estate content are more likely to see your post than users outside of your area or who are not interested in renting a property.
Make sure your videos are short (lower than 10 minutes) and showcase the best parts of your property. Does your apartment offer great views or a short drive to popular shops and restaurants? Tell your audience about any elements that might be positive for the audience you wish to attract. TikTok Marketing will likely be most visible to Gen Z and Millennial renters, so it’s a good idea to highlight the location and amenities like pools and gyms in your post.
Trends
Engaging on TikTok is a wonderful means to tap into the For You Page (FYP), a scrolling “home page” where users can see posts from a number of creators, not only those they already follow. FYP is where most of your latest interests will come from.
User FYPs are promoted by trending audios, users and posts that have energetic likes, comments or shares. One way to get people to engage with your post is to follow popular sounds or jokes that are trending at the moment.
Hashtags also can help users find what you are promoting. Caption your videos with appropriate hashtags that include your location and property type. For example, if you specialize in apartments in Tampa, tag your video with “#TampaApartments” and “#TampaRealEstate.” If your apartment is in a specific a part of town, be certain to include that area in the hashtag or just mention it in your caption.
TikTok content ideas
While this information is helpful, without prior knowledge of TikTok trends, it could possibly be difficult to stick to popular content.
Trends are not the only way to attract interest in your property. Whether you are looking for a tenant or a buyer, simply showcasing your property with video tutorials or a series of photos might be enough for people to see themselves in your apartment. What makes your property stand out? What would a potential tenant/buyer want to see in their latest home? Ask yourself these questions when considering which parts of your property to show online.
An explainer video highlighting the amenities and attractive elements of your property combined with high-quality storytelling might be a wonderful means to attract latest eyes to your listings. TikTok also offers the option to upload a carousel of photos if you are not ready to experiment with videos yet.
Social media is not limited to TikTok – also experiment with Instagram or Facebook if you are looking for latest ways to promote your offers. Real estate marketing on Instagram in particular can offer a implausible outlet.
TikTok for real estate is unique in its relative ease of “going viral” compared to other platforms. Other popular social media apps like Instagram make it difficult for users who don’t already follow you to see your posts. TikTok’s FYP feature makes it much easier for potential renters in your area to view your listings without having to follow you, greatly increasing your reach.
Have fun with your TikTok account and keep in mind that fun, lighthearted videos with a popular, upbeat sound will go further than people who don’t have these characteristics. Marketing on TikTok and other social media platforms might be an extremely helpful tool in attracting latest tenants or buyers.