Opinions expressed by entrepreneurs’ colleagues are their very own.
When my wife, Maria Baradell, published movies on Instagram and Tiktok, which kneaded the sourdough during an international flight, I knew that it could attract attention. It was eccentric, visually interesting and related – all components of the hit on social media. I didn’t expect how quickly it will jump from Tiktok to the major points of sale CNNIN The Guardian AND USA Today.
The results were unusual: according to KillerMaria’s sourdough history generated 95 fragments of media, reached a total audience of 1.26 billion people and earned 11.3 million estimated views on digital and printed platforms. Thanks to the average domain body of 70 in publications, history not only resonated online – it became a global conversation.
For Video journalists, Maria was not only a funny history of the interest of man-it was Exactly The content they like to cover. Visual? Check. Built -in quotes from Tiktok comments? Check. Proven public interest through likes, actions and views? Check. You don’t have to leave your desk or perform a single phone call? Checking twice.
In the media ecosystem shaped by tight dates and the shrinking newsroom resources, social media have grow to be the major feed for journalists. Viral content not only suggests a public interest – it proves. For brands and PR professionals, this is a huge opportunity to make contact with the audience, creating moments that check the right fields.
Why Maria’s video drew the attention of the world
Maria’s film resonated because it was not only a bizarre clip – it went to all the characters that make viral and value history.
The act of kneading the dough in the middle of the flight was unexpected, immediately attracting attention and causing curiosity. It seemed authentic, showing Maria’s passion for baking in an uncontrollable and related way. The film also caused an emotional relationship, combining admiration for its creativity with humor because of the absurdity of the situation.
However, what really gave the story of the momentum is the controversy she touched. While most viewers recognized funny or inspiring video, others were really nervous. Critics questioned the hygiene of kneading the dough in such a limited public space, while some called it absolutely for other passengers. These strong reactions powered hot discussions, increasing involvement in social media and making history much more attractive to journalists.
Finally, a visual video appeal – a baker rolling 30,000 feet – made it natural for headers. It was not only a story that people wanted to share; It was one that easily illustrate striking images.
These elements cooperated so that the video not only resonated online, but easily transforms into global media relationships.
Since then, Maria has appeared in cooking segments on Morning TV, interviews about the best baking podcasts and appeared in national streaming services to share suggestions on an ideal holiday feast.
How to create friendly media social content
For brands and PR professionals, the history of Maria offers a plan to create content in social media, which connects the gap in traditional media. To succeed, your content should mix emotional resonance, attractive visualizations and broader importance.
1. Focus on strong graphics: Great visualizations not only do well on social media – they are needed for media relationships. Invest in paintings or movies that stand out and immediately attract attention.
2. Use emotions: Stories that make people laugh, admire or debate are much more likely that they will probably be made available – and received by journalists. Think about what emotional response your content will cause.
3. Add depth and context: The most successful stories of social media affect wider cultural topics. Think about how your content can mix with popular conversations or universal experiences.
4. Engage your audience: Encourage comments, questions and debates about your content. Journalists love to pull quotes from the comments section to illustrate the public response.
5. Get ready for a crossover: Viral moments do not remain on the web. When your content gains adhesion, journalists can come. Get ready in advance with clear transmission, spokesmen and control content to keep the pace.
Why social media is the perfect fuel Newsroom
Social media stories, reminiscent of Maria’s work, because they are associated with all spontaneous newsrooms, must reverse the fast, engaging song.
Maria’s film was highly visual, equipped with ready quotes from the Tiktok Comment Section and public interest was proven through her tastes, actions and views. This required no additional reports, which makes it easier for journalists to cover in a few minutes. In the case of juggling nests of tense terms and shrinking budgets, such stories are gold.
The growing dependence on social media as a source of messages is a unique opportunity for brands. By creating content that resonates emotionally, sparkles discussions and is visually striking, you possibly can set your stories to fill the gap between social platforms and traditional media.
The Dachawki: Social media drive modern journalism
The moment of Mary’s sourdough was not only a bizarre viral film; It was a textbook example of how social media drive modern journalism. In the case of many stores, stories reminiscent of its are an ideal-visual package, addictive and pre-approved by the audience.
For brands and PR professionals, the possibility is clear. By creating content that mix emotional resonance, visual attractiveness and importance for wider conversations, you possibly can significantly increase your probabilities of switching from social media to traditional media.
In today’s media landscape, the best stories do not travel – they strengthen. Sometimes a ball of cake, a tray table and a little bit of creativity to cause a global conversation.