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In the last presidential election, each campaigns use public relations strategies that will have a great impact on the way companies determine to rearrange PR in the future. Here are five ways in which field of public relations has modified without end.
1. The mainstream media dies …
Trust in information organizations was already seriously falling. From 2023, only 26% of Americans expressed confidence in national information services, in comparison with 40% in 2017, According to the Gallup survey. Add to the proven fact that the inexorable migration of viewers from traditional information services to rising media and it is not difficult to assume the day when the mainstream media becomes irrelevant. Both campaigns conducted less traditional press interviews; Trump didn’t make 60 minutes, and Harris didn’t perform a formal press conference. Newspapers resembling Washington Post and Los Angeles Times He refused to support the candidate.
No wonder we see the gene with most of their messages from social media and YouTube. After the election, cable information stations, resembling CNN and MSNBC, have recorded serious viewerships, resembling Reported by Pew Research. Add a continuous decline in local newspapers and AM radio, and writing is on the wall of traditional media. Public relations efforts that have so far been based on traditional media should be prepared for a change. Those who are excessively notified on falling channels must find latest funds to succeed in the audience.
2. … while alternative media is growing
Instead, we saw each candidates spend more time on alternative media sources. The Harris campaign appeared in the popular “Call her podcast daddy. In particular, Trump’s campaign went to the podcas, which young men listen to. These include Podcast Lex Fridman, Shawn Ryan Show, last weekend with Theo von, Flackrant, Bussin ‘with boys and probably one of the most popular podcasts, Experience Joe Rogan. Even Vice President JD Vance appeared in Rogana Podcast. The complete listening to two episodes of Rogan for Trump and Vance was 29 million, which does not include clips that eventually circled on social media.
However, the Harris campaign didn’t participate in the Rogan Podcast, which led to a lot of criticism. Despite the Harris campaign, which has a 3: 1 advantage in campaign funds in comparison with the Trump campaign, the Trump campaign has turn into dominated in economic media and social media. This is greater than compensated by the deficit of promoting expenses, showing the power of earned media in relation to the paid ones.
Each brand, regardless of whether it is B2C or B2B, must make alternative media, resembling the podcasts of the integral part of the strategy.
3. Authenticity is crucial
Consumers of goods and consumers now require authenticity. Brands that are more authentic, earn dollars of buyers resembling Patagonia and Allbirds. Media formats that allow guests to be more authentic Podcast Lexa Fridman which takes the page from Rogan. They each seek advice from guests for hours.
This implies that media training must also adapt properly. Companies should be crystal clear about their mission and values. With a clear direction of Northstar, their management and spokesmen can speak more authentically without fear of moving away from so -called conversations. Authenticity also means avoiding a traditional corporate speech and abused jargon for more easy communication styles. Speak less like chatbot ai and speak more like a man.
4. The influence of celebrities disappears …
The stars have at all times played a role in politics, and the recent campaign sees Bruce Springsteen, Beyoncé and Taylor Swift.
However, the response to the support of celebrities seems to grow. AND Rasmussen survey At the end of November 2024, it was found that 75% of American voters rejected the support for the celebrities of political candidates in the election cycle in 2024. The Quinnipiac survey in September 2024 showed that they claim over three quarters of probable voters (76%) Taylor Swift’s support by Kamala Harris It makes no difference in enthusiasm about Harris’s candidacy.
Public relations efforts must again assess the effectiveness and roi support of celebrities. Nowadays, the content generated by users has a strong justification that the authenticity of the average person may outweigh the influence of a celebrity value many thousands and thousands of dollars.
5. … while people influencing social media are created
From the early days of social media, his potential to create latest stars was visible (i.e. Justin Bieber). Today, social media is its own universe, which power probably competes or replaces traditional entertainment. Gen Zers spends most of his time on streaming and social media platforms, consuming most of their content with Tiktok, YouTube and Instagram. According to the SPRUTOCIAL reportGen Zers use social media greater than ever, with 83% use Instagram, and 78% use Tiktok in 2024. YouTube also stays a large part of their habit of video consumption.
This led to the growth of the universe of influential social media, with fans and observers in thousands and thousands. In the election influencing social media, resembling Harry Sisson, Deja Fox, Josh Helfgott and Carlos Eduardo Espina, promoted Harris. Other influential, resembling Amber Rose, Bryce Hall and Paul Brothers (Jake and Logan) promoted Trump, As described in detail in Business Insider.
Re -focusing on affecting social media had a significant impact, and Trump’s campaign will see a swing of men from 18 to 29 As reported by CNN output polls. Brands must understand what people influence their prospects, and communication strategies integrate these influential activities. Indeed, depending on the industry, the strength of influential social media could already overtake traditional media.
Because companies are still struggling with the influence of the changing landscape of the media, those that discover trend changes early and use them, collect prizes.