Opinions expressed by entrepreneurs’ colleagues are their very own.
From 2018, my copy has generated over USD 18,000,000 USD sales in niches from fitness to travel and survival.
Many of those revenues were due to one thing. This “thing” is not a certain sentence, a specific template and even a header. This one thing is the so -called “great idea”. If you follow the guidelines that I provide in this article on learn how to come up with great ideas, chances are you’ll give you the option to create marketing campaigns that work twice, three times or even five times higher than yours.
While a big idea could appear obvious, many company and marketers owners miss the sign. So let’s define a big idea first.
What is a great idea?
A giant idea makes your offer stand out from the rest. This is something that no one has ever heard of or used in their marketing before.
For example, about ten years ago, the slimming industry was disturbed by a great concept that promised people can devote themselves to chocolate while dropping kilos. Perhaps you remember this concept often sold as a “diet revolution”. He took advantage of the growing popularity of dark chocolate and its potential health advantages.
Supporters claimed that some compounds in dark chocolate, corresponding to flavonoids and antioxidants, could increase metabolism, restrictions, and even help in weight reduction when they are consumed in moderation as a part of a balanced food regimen. While dietitians and health workers met these claims with skepticism, the attractive concept of “having cake and food” also resonated with thousands and thousands of consumers. This increased sales of specialised chocolate products and plans for a promising food regimen promising to indulge in guilt.
However, if you are attempting the same idea today, it won’t work well. Why? Because it is now not big, recent or destructive. Which implies that he won’t have the same or even similar results.
Can you write a marketing copy without a big idea?
Perhaps you are wondering: “Can I write a marketing copy that makes sales without a big idea?”
Sure, you’ll be able to. Many marketers and entrepreneurs sell without a changing concept. But they are going to never achieve real home marketing – an offer generating eight or more sales data.
A giant idea is what moves the campaign from the same stratosphere success. A solid copy can move the needles. But the destructive concept is a catalyst for those that captivate the masses that captivate the masses. Without this big idea for crazy demand, your results will probably achieve quite well and not hit.
Better understanding of a great idea
In the next a part of this article I will share examples of great ideas. But before that I wanted to point out you something that will enable you to higher understand the big idea.
He comes from the book Evaldo Albuquerque “The 16 -word List Sales”. Now, if you have not heard of Evaldo, he is one of the most successful non -serious English -speaking copwriters in the world.
Before he began to run at home after running at home for various corporations, his success rate was 20-30%. However, after he began to make use of his 16-lover sales method, the success rate increased rapidly to 60-80%, which is very high for even the best in the world by. So what is this 16-row method?
According to Albuquerque, the most significant thing you’ll be able to do when you create a recent campaign is to make the reader imagine in the following activities: “This new opportunity is the key to their desire, and it is possible only thanks to my new mechanism.”
In other words, one belief is a great idea of your campaign. When you focus on one (large) idea, you get rid of the whole lot else that is not essential. This big idea drives a copy of sales – whether it is a sales letter, e -mail, promoting or promoting on Facebook.
Examples of enormous conversions of great ideas
To enable you to understand the great idea even higher, let’s look at some examples.
A few years ago I needed to rewrite the sales letter to a video course on relieving back pain. The previous letter sales focused on the specific “Kratos” technique, which was the only approach to deal with back pain. It wasn’t a bad idea, but it was too complicated to follow him.
So I got here up with a great idea for a recent sales letter, reading James Clear’s “Atomic Habits”. In one of the chapters Clear talked about how, if you improve by 1% a day, you will likely be 37 times higher at the end of the 12 months. How did I mix this idea with a back pain?
Well, I explained that if a person is in the face of significant discomfort, it could possibly be difficult to assume making sets of long exercise or half-hour of stretching each day. That is why the movies are divided into dozens of fast, but effective 10-second exercises. And because these exercises are so fast and easy, a person can start with a few and slowly increase their number. In this way they are going to receive 1% each day.
Do you see the way it is very easy to follow and understand? This is what your great ideas should appear to be.
Well, this recent great idea overcame previous control and achieved 20% more sales, which is a large increase in profits for an eight -digit brand.
Let’s look at the next example to essentially bring this point home. Let’s assume that I was employed to rewrite the sales page of a complement company, which sells a recent joint health formula. The site emphasized the ingredients, advertised the advantages of higher flexibility and reduced inflammation and made unusual guarantees that could be expected. Nice offer, but nothing too breakthrough. The sale was decent, but nothing spectacular.
That is why they hired me to return up with a big idea to revive their offer. Instead of just replacing the ingredients, I placed the complement as a “liquid repair team”, which goes to work for the night, rinsing the built gunk and lubricating the ponds during sleep.
Suddenly the product has an eye -catching story that customers can visualize. This is not only one other tablet. Instead, it is a team of hardworking repair teams to work on the zoom of your body after he got on that day.
This recent concept resonates much more strongly and causes real demand. As a result, the recent great idea of the “liquid repair crew” crushes old control and significantly increases the company’s profits.
As you’ll be able to see from this hypothetical example, the first version was wonderful – honest offer, but nothing special. However, the Big Idea version could capture the imagination of individuals and build a urgent need for unique advantages in the night repair. This is a difference that a great concept can make.
How to return up with strong big ideas?
To enable you to nail a great idea for promotion, here is a list of 5 questions that you want to answer each time before you begin working on the campaign:
- What is a deeply rooted experience or a problem that my goal group struggles with?
- How can I set my product as a fresh, recent solution in a way that no one has done before?
- What live analogy, history or mental image can I paint so that my great idea is more tangible and desirable?
- Does my great idea distinguish my offer in comparison with the competition?
- Am I consistently going home with a great idea for all my messages to create a sense of diligence and exclusiveness?
The answer to those five questions will enable you to create a big concept that sells more of your product or service.
Lower line
Now, when you know what a big idea is, you’ll be able to start focusing your efforts on creating one of the marketing campaigns.
Just do not forget that a great idea should be each recent and easy to do. Lack of fancy solutions or complex mechanisms.