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Giad de Laurentiis didn’t resolve to turn out to be famous. She didn’t chase television offers or dream of launching a digital brand. When Food Network for the first time asked her to send a tape with interrogation, she resisted.
“I just wanted to work, so I didn’t have to rely on my family,” he says Influence of restaurants host Shawn Walchef.
The camera saw something she didn’t plan. Similarly, culture. Before the Emma awards and the opening of the de Laurentiis restaurant, he was a quiet child in a very loud family. Born in Rome and brought up in Los Angeles, she grew up in a household in which tradition mattered and the heritage was not negotiable.
Her grandfather was a high presence. The producer of pasta has turn out to be a film producer, brought the whole family to the United States, chasing the promise of success in Hollywood.
Their world was a combination of food and film. De Laurentiis remembers the afternoons spent in the Italian culinary hall of her grandfather, watching customers admire imported cheese, hanging salami and ingredients that they have never seen before. It was a very long time before Italian food went in the mainstream in America. The experience was engaging, almost theatrical.
He left the imprint. At that point, she didn’t know about it, but these visits after school would shape how she thought about eating, emotions and hospitality. What caught people was not only a taste. It was a feeling and history.
“I wanted to do something that created the same reaction,” he says, remembering how the guests reacted to her grandfather’s markets.
Even when she studied food anthropology, trained in Paris and worked in an excellent restaurant, he never left the story instinct – it was a part of her DNA. And when she finally said yes to the recorded interrogation, it showed.
“To be honest, I didn’t want to be in front of the camera,” he admits. “There was no plan.”
Italian every day He became a hit. But in the mind of de laurentiis, the goal was never a star: it was independence and self -determination.
Building its gymnasium
BastardsThe Lifestyle de Laurentiis brand launched in 2016 began as a easy blog. It is now a chosen market platform, IE -Commerce media center, which reflects its approach to Italian life: easy meals, joyful hospitality and stories that matter.
Thanks to recipe sets, travel suggestions and pantry staples from Italy, Giada is a direct extension of de Laurentiis and personal ethos.
This foundation focused on more moves. Recently, she has established cooperation with Amazon on each the digital store site and the recent many years of offer of the Amazon Studios series for the best video called Giada in my kitchen. She and Amazon mix content and trade in a way that enables her audience to go from watching to cooking to shopping – all in the same digital space.
At the same time, it expands the trace of the restaurant. De laurentiis Location Las Vegas A ten-year-old sign has just passed, the most important milestone anywhere, not to say the belt. When she opened it, the Vegas dining room scene was mostly run by men. As one of the few women entering this space with her name on the tent, many doubted that she would survive. It didn’t only last – she built something that has redefined, how Vegas can feel.
Now it brings the same approach to Chicagland, where he introduces two recent restaurants: Sorellina and Sorella. One free, one raised. Both have been designed so that they feel warm, vibrant and encouraging – without moody steaks or exaggerated menu, simply intentional design and food that they say.
“I’m not trying to do what everyone else is doing,” says De Laurentiis. “I’m trying to create places that feel like me.”
Her brand was at all times about it. Not chasing trends, but will remain rooted in something deeper. “I don’t know what I do in half of the time,” he laughs. “But I’m still learning. And this makes me leave.”
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Giad de Laurentiis didn’t resolve to turn out to be famous. She didn’t chase television offers or dream of launching a digital brand. When Food Network for the first time asked her to send a tape with interrogation, she resisted.
“I just wanted to work, so I didn’t have to rely on my family,” he says Influence of restaurants host Shawn Walchef.
The camera saw something she didn’t plan. Similarly, culture. Before the Emma awards and the opening of the de Laurentiis restaurant, he was a quiet child in a very loud family. Born in Rome and brought up in Los Angeles, she grew up in a household in which tradition mattered and the heritage was not negotiable.
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