Until recently, when running the company, the idea of ”location, location, location” was as important to the founders as the product itself. But today the location is becoming only one other detail for corporations, not a break. The forces of globalization modified the landscape for entrepreneurs, creating possibilities exceeding physical borders.
My company, IncreaseIs a good example. Despite the headquarters in France, there is only one.41% of our clients. After all, if your market is the world, why limit yourself to one country?
Business without boundary lines
Today there is a latest form of founder: the one who builds outside business concentrators takes part in global talents and starts on markets they have never erected. Not because it is “fashionable”, but because he is smart.
It is not about abandoning the local nuance; The point is not to be limited by this. Build in Nairobi, sell in New York. Work in Paris, scale throughout the United States
Entrepreneurship must be based on the merits, product and the possibility of satisfying the needs of shoppers, not to the address. If you solve the problem that is price solving, your company should give you the option to meet customers, wherever they are, as an alternative of waiting for them to come to you.
So is the times of needing the headquarters in New York, London or San Francisco behind us?
Yes and no. Hubs corresponding to NYC, SF or London still offer clear benefits, early credibility, proximity to capital and access to experienced talent networks that may ensure the advantage.
But these advantages are provided with compromises: high office costs and expensive talent, even if they partially compensate for positive incentives to startup and profit programs. Because artificial intelligence and digital tools now allow teams to “make more of less”, the need for Grand HQS is decreasing.
Growing global, considering about the greater
Global considering is more a strategy than considering. The most resistant corporations of tomorrow, like A16Z‘S Default most important information about the global report, It will operate in various markets, building strength through geographical diversity and unlocking access to a wider, more dynamic customer base.
Every good businessman knows that relying on one geography exposes you to market changes. In recent years, we have had a sufficient variety of black swans, economic slowdown and regulatory changes to prove it, and the growing tariffs and business voltages interfere with global supply chains. The diverse customer base spreads the risk and maintains the pace, especially in the case of startups requiring stability.
But it is not just about immunity; The global way of considering also drives innovation. Unknown markets force corporations to think in another way and adapt to the customer base, enabling them to act more efficiently. By adopting this approach from the first day, they design with a view to diversity, as an alternative of relying on the assumptions shaped by their home environment.
Some of the best business breakthroughs come from going outside the comfort zone.
To take Just eat: Originally a Danish startup, not only expanded on the international arena, but moved to Great Britain, revised his model and scaled. His success resulted from the recognition that the opportunity was not in the yard; It was elsewhere.
Final workforce
This way of considering also extends to talent. While the founders once gathered to specific nodes to find the best talent, the development of distant works and digital platforms showed that talent is in every single place. Today, talent is now not certain by geography or traditional references. In the global world, the best talent might be next to or 3000 miles.
So don’t limit yourself to your location. And do not listen to investors who claim that the market you strive for is “too far”. Large markets have big challenges, but that is where the opportunity is. Follow great possibilities. Treat the world like your playground and think international from the first day.
The Internet has helped corporations cross borders. Now the founders stop putting them off.