This week How success is createdI spoke with actor, comedian and entrepreneur Kevin Hart, co-founder of Gran Coramino Tequila. He’s had an incredible profession, and I used to be curious about Hart’s entrepreneurial spirit, his growing tequila company Gran Coramino and his recent $1 million Coramino Fund donation to over 100 black and Latino small business owners.
You can hearken to our full conversation above, and below I’ve pulled out three key takeaways. I hope Hart inspires you as much as he did me.
Early life and entrepreneurial spirit
Hart noted that his entrepreneurial journey wasn’t planned out in advance, but a discovery born of success. He says he enjoys navigating the “way” of achieving goals. “It’s something you fall into and fall in love with when success happens,” he says.
Hart reflected on his collaboration with Eleventh-generation tequila producer Juan Domingo Beckmann in creating Gran Coramino, sharing that their joy lies in the destination and the evolving journey itself. Hart emphasized the importance of relationships and how connections help him on his journey of discovery. Hart’s perspective highlights the dynamic nature of entrepreneurship, where passion, adaptability, and relationship building all intertwine to propel one toward success.
Sign of the times – 1:00
Premiere of Reposado Gran Coramino
Hart discussed the launch of Gran Coramino’s newest variety, Reposado, following the success of Cristalino and Añejo. Hart’s approach is not that of a mere artist, but of somebody deeply committed to the quality and longevity of his endeavors.
“We put blood, sweat, tears and energy into it, and now our product is on the shelves and everyone understands and shares it,” he says.
He adds that the latest Reposado is “a tequila for the people. It’s a premium liquid for everyone, and that’s the goal. It’s a product that everyone can like and enjoy.”
Sign of the times — 8:15
Coramino Fund
Hart explained why he began the collaboration Local Initiatives Support Corporation to create the Coramino Fund with Gran Coramino Tequila. The fund donates $1 from every bottle sold to support underrepresented entrepreneurs in the U.S. and Mexico.
“Now that I’m in a place of success and I’ve seen a lot of things work, you have to have the resources to reach back… to support others like you, others who are struggling and scratching their heads to figure this out,” he says. “So raising $1 million to do exactly that, to be a product that’s not just a representation of people for people, is something we think is a seamless fit.”
Sign of the times — 11:35