Kleiner-Perkins-Backed Voice Ai Startup Keplar strives to replace traditional market research

For many years, Fortune 500 had to employ research corporations to get significant insight into customer satisfaction. These services have a high price and often take weeks.

KeyStart -UP in a market study, uses AI to conduct customer interviews, providing customers with evaluation much faster and for a fraction of the costs of traditional consulting corporations. On Wednesday, a two -year -old company announced that it collected $ 3.4 million of seed funds run by Kleiner Perkins, with the participation of SV Angel, Common Metal and South Park Commons.

The idea for Kelar was developed in 2023, when Dhruv Guliani (above on the right), previously an engineer in Google, where he worked on speech and voice models and machine learning engineer William Wen, participated in the Fellowship Fellowship South Park Commons program.

The duo talked with market researchers and brand managers and realized that these specialists are tools to rely on written surveys and interviews conducted by people – they will now get replaced by conversational artificial intelligence.

Thanks to Kelar, corporations can start studies inside a few minutes, Guliani told Techcrunch. The Startup platform can transform any query about the product into a guide in interview. Kelar’s voice assistant will contact participants and ask them to ask questions to understand how customers like in this product.

If Keplar receives access to the client’s CRM, AI voice researcher will contact existing clients. The results of AI conversations are then packed in PowerPoint reports and presentations, similar to traditionally supplied by researchers on the people market.

Relying on voice bots before reaching LLM wouldn’t be possible. But AI’s voice has turn into so good that research participants sometimes forget that they are talking to AI, said Guliani.

“These conversations seem really true. When you play everything, you can even hear the participants turn to the AI ​​moderator by name: Ellie, Andrew or Ryan.”

Startup clients are Clorox and Intercom.

Keplar is not the only AI company that is trying to disrupt the customer research market. Larger competitors include the starting, which collected a series A in the amount of $ 17 million and under the leadership of 8 VC in June, and Listose Labs, which in April collected $ 27 million from Sequoia.