The online trend is easy: a friend or member of the family looks at the camera and tells viewers, a somewhat aggressive tone, that they are to witness a presentation and that they can be higher.
This is what Kendall, sister of Lucousa McDaniel IV, did, and after she moved to the side, her brother threw his company, BitesightFood supply application that permits users to look at food movies before ordering. It also allows customers to see what their friends ordered, and add places to attempt to the bookmarks. The application plays on how young people are involved in the content-short movies and recommendations from friends.
McDaniel published a video and returned to work. Fifteen minutes later, his sister wrote to him that their post became viral. “We had 20,000 views in 15 minutes,” said McDaniel said Techcrunch. Emotions appeared, but then there was chaos when “parts of our application began to crack when we received more users.”
The engineering team worked around the clock to keep up the functioning of Bitsight, while McDaniel began to make a thicket about chaos, which also became viral. He said that individuals love “authenticity”, seeing what was happening when “your application explodes from day to day”.
McDaniel’s film showing this concept, he has gathered since then Almost 4 million likes on tiktok and 1 / 4 of a million on Instagramjoining the trend Young entrepreneurs using the Tiktok and Instagram reel to acquire traction and transaction flow.
McDaniel told Techcrunch that the idea of creating this film got here after watching a friend participating in the same online trend for his dating application. “He received over a million views, and he suggested that I try on Bitsight.”
Twenty -four -year -old McDaniel said that, like many young people, he realized that he was going too much to remove, ordering from the same three places because he couldn’t discover recent restaurants in delivery applications. “I hit this wall of identical restaurants with stock photos and in some way every place had 4.6 stars.”
TechCrunch event
San Francisco
|.
October 27-29 2025
He began to run the spreadsheet of the restaurant, which he found on Instagram and Tiktoku, following real reviews and see what his friends think about the places mentioned. “When I realized that other people did exactly the same, my co -founder Zac and I decided to build something better: an application that actually reflects how we discover food,” he said, referring to Zac Schulwolf, CTO company.
McDaniel is not a foreign technology industry. Earlier he worked at General Atlantic, where one of its essential areas was restaurant technology. Earlier he founded a payment company called PHLY, ran a product to recruit software, and even Angel invested in several corporations, including FinTech Mercury.
He and Schulwolf, 25 years old, spent over a yr by building Bitsight, including participation in the winter combinator cohort. Then in April they made a limited beta version around New York University. In mid -May, the company launched an early version and carried out some marketing on social media. In June they made a viral video.
“It was distinguished by our film, it was that what we are building, resonated,” said McDaniel, who is the general director of Bigsight (also often called the food director). He added that “it is clear that consumers, and especially the Z generation, are ready for something that is fresh and built in the way they engage.”
After the film, Bitsight briefly became the second place in the food category and the App Store, bypassing Uber Eats, Starbucks and even McDonald’s.
McDaniel said that the application also gained over 100,000 recent users and although it is currently available only in New York, people in other cities began to send a message to the national edition. On the side of the McDaniel restaurant, he said that everybody, from small family places to chain restaurants, contacted their partner and, in fact, “we had the interest of investors of people who see that food is being delivered there.”
He refused to comment on all upcoming financial contracts, except for the statement that he expected that he would soon have messages.
Of course, Bitsight has many large, well -financed competitions, corresponding to Dordash and Uber Eats. McDaniel, nonetheless, believes that being a startup in the AI era can be in his favor. For example, while most competitors needed a whole bunch of engineers in the early years, Bitsight can cooperate with AI tools, which perform 10 times human work for much lower costs.
“By using artificial intelligence to avoid huge general costs and infrastructure, we can do much more with much smaller and transfer savings to the owners and clients of small companies who need it the most, while maintaining a healthy margin,” he said.
What also distinguishes Bitsight is currently focusing on food and video, not on other categories.
“We try to be an application to a generation that discovers everything through social recommendations and short video.”