Opinions expressed by entrepreneurs’ colleagues are their very own.
From Allen Iverson to Russell Westbrook, NBA has long been at the intersection of basketball and fashion. Players like Kyle Kuzma and James Harden appeared on the headlines with the extravagant “Tunnel Fapits”, using their walks before the match to say daring statements and present their unique style.
Given the impact of those athletes, it is not surprising that fashion brands are glad to work with the NBA stars. However, for this cooperation to last, it requires greater than just money and loot – they need to reflect the true equalization of the value between the athlete and the brand.
This is what the NBA champion, Jrue Holiday, found, due to his last cooperation with Rhone. Rhone, founded in 2014, is a clothing brand and wellness with 16 American retail stores. Rhone’s mission goes beyond the sale of high -performance clothing; It is about the inspiration of progress through mental efficiency, social initiatives and well -being.
In December, the brand introduced licensed NBA shirts, presenting projects for all 30 NBA teams. On vacation, this partnership is not only about fashion – it’s about working with a brand that supports the values that lives on the pitch and outside.
“Thanks to my own experience, I realized that you can’t be the best physically without determining the priority of mental well-being,” says Holiday. “I am excited about working with Rhone to share my journey, increase awareness about mental fitness and contribute to their mission of a positive impact on over 100 million lives.”
Holiday involvement in mental fitness is deeply personal. He doesn’t just talk about his injuries on the pitch; His wife, golden Olympic medalist Lauren Holiday, met with a public struggle with brain cancer during pregnancy in 2016, which deeply influenced the whole family.
Fortunately, Lauren defeated the disease, and now the holidays are using their platform and resources to be devoted. The key aspect of their rhone partnership is a donation on Jrue and Lauren Holiday Social Impact Fund (JLH Fund), which focuses on strengthening the unable to the US by supporting entrepreneurs and supporting economic growth.
Rhone’s mission is a positive influence on over 100 million lives, and this donation will significantly help them achieve this goal.
“We are excited that we welcome Jrue to Rhone,” says Nate Checketts, general director of Rhone. “Jrue’s unwavering involvement in the community and well -being perfectly combine with the Rhone mission. This partnership is an exciting opportunity to deepen our relationship with the NBA community and contribute to significant changes in the JLH fund. “
In addition to the donation, the partnership will have activation in NBA crossover On February 14-16 at the Moscone Center will strategically coincide with the NBA All-Star Weekend at Bay Area.
While many clothing brands jumped on a probability to work with holidays, a two -time star selected Rhone for some reason.
“Authenticity is crucial for me,” explains Holiday. “I decided to work with Rhone, because focusing on the community and prosperity is perfectly combined with my personal values. Being part of the Rhone community was an exciting opportunity and I can’t wait for the significant influence we had together. “