This is your probability to choose the brain of the two-time NBA All-Star Stefan Marbury. On and off the court, “Starbury” has carved his own unique path to success. He can be joined by Reid Covington, the company’s CEO, for this live Q&A session Chamelo glasses, to debate his latest role as chief brand officer of an modern eyewear company and his unique approach to marketing and brand development. We will talk about strategy and mental game and answer your questions live!
Key topics:
- Marbury’s approach to decision-making, including unexpectedly leaving the NBA and playing in the Chinese Basketball Association, where he became a three-time champion
- Determining market needs and revenue potential of your product
- Creating incentives for early adopters and establishing a feedback loop
- Building brand awareness and buzz
When his former team, the New York Knicks, advance to the NBA Playoffs, it’s an event you will not need to miss!
Where can I watch?
Live broadcast on May 16 at 12:00 ET on: Youtube, LinkedIn, Facebook & X (formerly referred to as Twitter)
About the speakers:
Stephon Marbury, director of eyewear brand Chamelo
Stephon Marbury, Chamelo Chief Brand Officer (CBO) and two-time NBA All-Star, has achieved success not only in sports, but also in fashion and business. It lives at the intersection of sports, fashion and technology – at the heart of Chamelo’s position. Known for his unconventional profession path, Marbury brings an modern and non-traditional spirit to Chamelo Eyewear.
Off the field, Marbury is known for his entrepreneurial spirit, most notably with his reasonably priced Starbury sneaker line in 2006. The brand’s goal was to offer high-quality basketball shoes at reasonably priced prices, eliminating economic disparities in sports. Marbury’s commitment to social responsibility and community support reflects his personal experiences growing up in an economically difficult environment. His work with Starbury and successful basketball profession cemented his legacy as a significant figure in sports and social activism.
Reid Covington, CEO of Chamelo Eyewear
Reid Covington, CEO of Chamelo Eyewear, has spent over a decade successfully launching and growing consumer startups. A nine-figure digital marketing veteran and the only entrepreneur to look twice on CBS Innovation Nation, Reid brings invaluable expertise in strategic growth and product innovation.