Opinions expressed by entrepreneurs’ colleagues are their very own.
When I used to be 16, there was big hair and you could not go once without hearing “Girl Jessie” on the radio. Forty -four years later, the kind of sweater vest, coloring and large hair returned.
Trends are liquid and often cyclical, and “old” becomes “new” many times. Like fashion, older marketing trends may also appear again and grow to be fashionable again.
I know that it is not all the time easy to be up to date with the latest marketing news when you are an occupied entrepreneur, but it is obligatory to achieve success.
I built my company, PostcardmaniaFrom scratch without financing, and now we earn $ 119 million a 12 months. A big a part of my height might be attributed to staying in search of growing (and falling) marketing trends – and balancing changes with bases that remain consistent over the centuries, no matter economic climates or what “W”.
Here’s what is popular (and down), so you’ll be able to overtake the curve before the competition defeats you.
People are more and more cautious about digital, so optimize your presence there without spending more
If you have recently tried to limit your screen or felt overwhelmed by the inbox, you are far from yourself. Survey from March 2024 It was found that 35% of adults in the US reported an prolonged break from social media due to a negative impact on their mental health. Next examination He revealed that 53% of consumers imagine that the current state of social media broke up compared to the previous 12 months, to five years ago.
Achieving not only less people (for less time for a session), but now it costs more. Digital promoting costs are continuously increasing every 12 months. Average meta price for promoting increased by 10% around the world Year on 12 months in 2024, while the impressions increased only by 6%. Similarly, Google search ads also The cost increased by 25% from 2023 to 2024
To sum up: you pay more and you get the two largest Digital promoting platforms. So, when the value is shrinking, you wish to balance these growing costs by improving promoting efficiency.
I suggest testing your digital ads and thoroughly analyzing the results to see which ones provide the highest roi – not the most impressions, the highest dollars.
We carried out it recently and conducted extensive tests on our social media ads. The winning formula included recipients based on their very own customer and video -based promoting database with successful marketing campaigns of our clients. As a result, our social media doubled, increasing by 105%! Since then, we have passed most of our ads on Facebook and Instagram on the video.
Trust in printed promoting stays high, and large brands use it with an increased printed investment
Catalogs were printed in the kind of a long time ago, but when digital promoting increased, many firms decided to convert their catalogs to digital or completely cancel them.
Recently, this trend is moving – J.Crew returned to mailing catalogs Just a few months ago after stopping for almost eight years to generate larger annual revenues. According to to J.Crew Men’s Creative Director, Their catalog is a physical reminder that it borrows the brand more Gravitas, bringing an increase in images and clothes. Similarly, Patagonia has also developed a latest catalog To use High rankings of print trust (76% compared to 43% for promoting on social media).
Reports show More than half of consumers read printed ads that they receive by post from the firms from which they are satisfied. Why? Because people enjoy the nostalgia of fingering by the catalog pages. By engaging more senses, equivalent to touch and smell, brands can have a longer impression.
My own company, Postcardmania, which has been a leader in direct post marketing for 27 years, can confirm that the post office is up. From 2020, annual postcard revenues increased by an average of 17% each 12 months. In the previous decade (2009-2019), an annual increase in revenues was on average only 4.67%. This is an increase in our growth rate by 264%.
In fact, The issue of direct promoting actually increased Last 12 months by 12.9% in the third quarter for the first time in over two years.
I suggest diversification of promoting expenditure and investing in a unsolicited mail to see if this can improve the overall increase as the trend continues from the digital world.
Really maximize your marketing phrases, combining the best digital and traditional automation
Often, the old object might be renovated into a latest treasure, equivalent to renewing ancient chest or adding decorations to a vintage jacket.
The same applies to traditional promoting channels – especially unsolicited mail.
The “old” unsolicited mail meant a large volume printing requirements, so you’ll have to print and send 1000’s of postcards at once. However, the “new” unsolicited mail is individual and reacts to consumers’ behavior, which suggests that you just send only one piece to someone when you’re taking a specific motion or the trigger is activated. For example, if someone abandons the basket or becomes a latest potential potential customer or if the current potential potential potential customer goes a week without responding to phones or e -Mile, everyone would receive a single post card that follows them.
These triggers operate via the directization platform of unsolicited mail, which connects to your site or CRM. Some firms charge configuration fees, but I like to recommend avoiding it if you’ll be able to. Ideally, you only want to pay for the sent mail.
The performed mail reacts to the actions of potential customers (or inactivity), which also implies that it is extremely scalable and budget -friendly, because you’ll be able to easily control the variety of postal elements every month.
One of my clients from the HVAC industry recorded a great success thanks to his postal campaign, which was addressed to visitors to the site. Every time someone visited their website, he received a postcard inside 24-48 hours. This campaign, combined with digital promoting and traditional unsolicited mail, brought USD 285,000!
Like this client, I predict many firms this 12 months, combining each old and latest marketing methods to higher achieve potential customers. The key is testing, tracking and trying latest trends!
When I used to be 16, there was big hair and you could not go once without hearing “Girl Jessie” on the radio. Forty -four years later, the kind of sweater vest, coloring and large hair returned.
Trends are liquid and often cyclical, and “old” becomes “new” many times. Like fashion, older marketing trends may also appear again and grow to be fashionable again.
I know that it is not all the time easy to be up to date with the latest marketing news when you are an occupied entrepreneur, but it is obligatory to achieve success.
The remainder of this text is blocked.
Join the entrepreneur+ Today for access.