In 2017, Raghav Gupta decided to unravel a personal problem: he wanted easy accessibility to home meals he grew up, eating without having to cook or spend money on take or employ a private chef. He turned to the robotics, which led him to seek out a startup Posha.
Posha, former company Battleffield TechCrunch Battleffield, builds robots with countertops that produce meals using a computer vision. Users scroll a list of recipes, select the one they need, add the right amounts of the desired ingredients, and the machine produces a meal from there.
This process has been designed so that you can adapt and forgive, Gupta told TechCrunch, so the machine allows people to make substitutions, and Posha still works if the user does not perfectly measure his ingredients.
“It’s like coffee to eat,” said Gupta. “So when you want to drink a cup of coffee, you will choose a coffee infusion on a coffee machine. You put on beans, sugar and milk in various containers. You knock on the infusion, and a cup of coffee appears outside. Posha does something similar, but for food.”
The coffee machine is good, but not perfect, comparison with Posha, because Posha requires a little more workforce than a coffee maker.
While Posha performs a significant amount of labor, cooking these meals, consumers still play an lively role in purchasing ingredients and preparing every thing that goes to the device. Sitting especially can take a lot of time cooking the recipe.
Gupta agreed that some people simply do not select a solution that still requires cooking from them. He said that Posha was the biggest success with clients who wish to cook two to 6 times a week and are looking for a burden for several of those evenings.
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“These people spend an hour in the kitchen every day, deciding what to eat, buy ingredients, cook a meal, [and] Later cleaning – Gupta said. “We help them shave at least 70% of this time, so now they spend only about 10 to twenty minutes each day.”
Posha, previously referred to as Nymble, originally began as a robotic arm, said Gupta, but the company’s time in Bosch accelerator program They prompted them to vary the course. They learned that consumers didn’t want something that was moving around their kitchen, or which could be difficult to wash. Since then, the company has maintained close contact with early clients.
“From the first day we had very concentrated and obsessive customers,” said Gupta. “We don’t use Zendesk to talk to them; we are conducting WhatsApp from over 100 customers. Most customers know me personally. I moved to the USA in the middle of Pandemia to be close to my clients.” This system cannot scale, but for now it is clearly working on Posha.
Gupta said that so far Posha was mainly on oral marketing on the device to the countertop directly 1,750 USD. Posha recently raised a round of $ 8 million and ACCEL with the participation of existing investors, including Xeed Ventures; Waterbridge Ventures; And Binny Bansal, co -founder of Flipkart; among others.
Gupta said that Posha would use funds to proceed developing the product. In particular, the company wants so as to add more recipe options and the ability to suggest ideas and generate transformation of those ideas into instructions and quickly add them to the device.
The company has launched its robots Posha January 2025 And since then he sold out from the first party – and accepts the ventures secondly.
“If you look at your microwave, dishwasher, fridge, at some point, these devices were devices for countertops,” said Gupta. “Over time, they became so necessary in consumer homes that the builders began to install these devices in your homes. We think that Posha will soon have the same fate.”