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Every basketball player dreams of reaching the NBA – but for most this dream is unrealized.
“When you stop playing, part of your identity as a basketball player disappears,” says Scotty Weaver, a former Hooper College, who has change into the creator of basketball content. “It’s always a feeling that I never do it.”
While playing abroad or in semiconductor leagues is still an option, it is rarely associated with recognition that NBA offers. In the next chapter, Weaver intends to alter it.
Co -founder with other basketball creator D’O o vonte Friga, the next chapter (TNC) is the most vital basketball league 1v1, which distinguishes one of the most dynamic streetballlers in the game. Players go to money prizes in a cage -like fight format.
Prologue
Weaver was in the world streetball content long before TNC, starting with Ballife, who satisfied with their team of the east coast, where he met the outstanding player Isaiah Hodge, also generally known as Slim Reaper. They left Ballife and began to satisfy their very own football with a group called Wild Hunt. Weaver brought his team Wild Hunt to local parks and made basketball movies five out of 5.
“We had a group of guys who were characters,” says Weaver. “Slam dunkers, guys performing creative dribbling, large speakers. Everyone brought their personality and energy.”
The five out -of -five format helped attract large crowds, but made it difficult for weaver to pay consistently involved players.
“To help pay the team, we asked after the event if they want to lead one in one with people in the park,” he explains. “When this film appears, we will publish it as the next chapter – and whatever generates it, it will be the way we will pay you. So your earning ability to earn is directly related to your performance in the movie.”
This model encouraged players to seek advice from rubbish, playing from a flashy and distinctive, transforming games into even higher content.
They began to consist of one of their players, Lah Moon, in one on each of the park, difficult the best and bravest than the crowd. After a series of undefeated performances, Moon finally met his match at the former College Hooper Nasir Core, whose dominant show became a distinction in the community.
Sensing that they are on something, Weaver brought Core as one other one on one player, putting the ground on what ultimately will change into the next chapter. In the first season, seven players were included, each of whom was compensated on the basis of how well their movies made. In one day they shot all seven episodes and published them for several months.
“The first season was great,” says Weaver. “Players began to see how much money they can earn on.”
What began as a technique to make players earn extra cash, unexpectedly transformed into a potential profession path for Streetball creators.
“We just noticed what people wanted to watch,” says Weaver. “What we build is a basketball league-butterly from whether it is one on them, two in two, three on Threes or five. At the moment we focus on those because they are much more transferable. But we never want to close ourselves to the idea of doing it all.”
“UFC” of the rim
The TNC marketing strategy leads the spirit of Vince McMahon and Dana White, building stars by distinguishing unique personalities and skills. Phenom YouTube Devonte Friga knows this process well, has grown its personal channel to over a million followers.
“We are trying to build one-on-one basketball UFC,” says Friga.
He points to one of the outstanding TNC players, J Lew, whose marketing team cleverly described “the youngest Hooper on the Internet”.
“There are so many players with small, unique parts of their games that determine who they are. Take, for example, us. Online, he is dominant. He not only wins-he makes a large one-and makes sure that everybody knows it. Then there is a moon, whose unconventional one-on-one style is so characteristic that NBA 2K flew him to capture the movement of the cross They are small things to the star.
Next chapter of the next chapter
Although most TNC players are Streetballlers, the league experiments with the recent format on June 6: a single showroom between former NBA Lance Stephenson and Michael Beasley players, with a rate of 100,000 USD.
The duel will likely be the final of season 2, which included 20 episodes of two professionals training opposing teams, building waiting for their long -awaited meeting. The event will likely be available via Pay-Per-View, a daring movement for the league, whose audience is accustomed to free content.
Still, Weaver is convinced that fans will see value.
“I think it’s about proving the audience that when you ask them to spend money, there must be a clear sense of value – for example, WOW, I actually got something wonderful in return – and not, it’s just the same thing I got for free, but now I have to pay for it.”
While some details are still finalized, Weaver estimates that he is going forward, about 95% of TNC will remain free, with about 5% for payment.
While others – as the NBA star was, Tracy McGrady in their league BL – examined the basketball space 1v1, the next chapter of carving their path from scratch.
“Unlike the Tracy league, we don’t have to be something great right away,” says Friga. “What we build is completely different and I think that it can become a industry worth a billion dollars.”