If you actually need a product, but doesn’t exist, do what Erin Andrews To: Start a company to make it yourself.
Working in the Super Bowl 50, the sender of the superstar regrets that the company has created fashion fans clothing designed especially for women. And so in autumn 2019 Andrews created a company with a co -founder Constance Schwartz-Morini This is: Wear Erin Andrews.
Nine Super Bowl later we met co -founders to get their insight into the introduction and scale of their brand, in addition to their snack selections with Super Bowl events.
How was Erin Andrews created?
Erin Andrews: It was a Super Bowl 50 in San Francisco, and I just finished the performance of the NFL and finished a few media interviews about fashion fashion and clothing. When I walked through the Congress Hall, the bulb flowed. As a sports fanatic (and proud wife of hockey), I used to be looking for something miserable in a team and fashionable to wear. At that point, most of the fans equipment for women required more “reduction and IT” style. That night I went to dinner with several members of my management team in Smac Entertainment and together we wondered what the brand of fashion fan clothing might be. Some scribbles and sketching at the table led us to call it “consumption”, and the rest is a story.
Constance Schwartz-Morini: All my profession revolved around the intersection of culture, style and sport. A girl’s fan was neglected too often. So when Erin got here to me with this concept, I knew it was an ideal opportunity to introduce my experience as a building brand and marketer and do it.
Did you hesitate to begin consumption?
CSM: I immediately knew that it was a big idea, but I also knew that it might be difficult to interrupt through. If there was such a good idea as we thought, why no one had done it before? But I knew that if someone could do it, it might be Erin and our team.
When we began shopping, everyone said “no” or “we don’t understand”. Fortunately, Erin and I are developing “no”. He puts the battery in his back to prove that the plant is incorrect. Being the first in something is never easy, but I knew that if we could simply engage the right partners, we could build something really special.
We are very grateful to our partners in fanatics and NFL and all other leagues and teams for which we create licensed products. All these partners believed in us, saw our vision and helped us know it. We know that our perseverance can sometimes be annoying, but nothing higher than celebrating victories. It shows the power of faith in your dreams, each other and each other.
Can you give us a sense of brand development since its launch?
EA: We began with a small collection of only nine NFL license products and we grew up in just a few short years to all predominant leagues, including MLB, NBA, WNBA, NWSL, American football and many university programs. We are now in a position to help fans of over 200 teams look and feel the best on the day of the game!
What do you think has contributed to your development?
EA: Social media was huge for us because we have so many influential, wives and girls wearing our equipment. One of the biggest moments was for us when Taylor Swift was wearing a line, especially for Super Bowl.
The support of our fans put us in high growth mode, so we focus on latest partnerships, cooperation and retail sellers. We recently debuted the baby clothing line and began working with Rebecca Minkoff, Bublebar and Gracie Hunt.
Is Super Bowl “Super Bowl” in the yr of sale?
CSM: This is probably the most visible moment, but at the moment there are only two teams. For us, it turned out that Valentine’s Day and Christmas are huge aspects for our company. Women want sportswear for all their favorite teams throughout the yr and it seems that our products are the perfect gift for every occasion. Our first yr was a large learning curve for everyone, because the analytics showed that more men bought EA consumption for their significant others. Then women were returning customers. It was a classic marketing case study that proved how many women are fans of sport!
Do you have to bet on Play -Ff and Super Bowl how much do you ought to have in the warehouse for the winning team?
EA: We follow sales every week and have a group chat every time we achieve a specific milestone. Sometimes this is attributable to a great time in the game, at other times someone unique wearing our items. Many of them are related to knowledge of fans markets and bases. For example, this yr there was such an increase in excitement of Eagles fans after the NFC championship match that our hood with a hood with the Super Bowl Lix Philadelphia Eagles hood was sold out in lower than 24 hours!
Erin, your each day work makes you quite busy. Can you explain the way you share the transmission and running a company?
EA: There is no such thing as balance. You have time for what you care about. When you do belongings you love, it’s value it. You cannot do it yourself – you wish your village and the team. I can proudly say that I have the best team in the industry that not only understands my vision, but also tirelessly to revive these ideas.
What are your types for Party Super Watch Goat Super Bowl?
EA: I really like the Super Bowl snack specific to the band. Last yr for Chiefs vs. 49ers we had these delicious loaded baked potatoes with a bridge and mussel soup. If I were the host this yr, I might probably recall these loaded potatoes, and I gave spring rolls with philly cheese steaks.
CSM: Salty hot pretzels.