Olipop has a lot of week.
First, they got involved in Snark War With a competing prebiotic brand of carbonated drink, Poppi, during the Super Bowl-I in response to all relationships, the winner got here out.
POPPI reportedly spent $ 16 million on a one-minute Super Bowl commercial with the participation of famous content creators-sent 32 fully stocked machines to the social media superstar. The marketing stunt developed quickly. Customers complained in social media that giving wealthy people free drinks was absurd and that the brand could transfer machines to varsities or hospitals or put these funds to cut back drink prices.
Olipop jumped, watching flames in the comments comparable to “32 machines times $ 25,000 for the Yikes machine” and “We don’t have vending machines, but who wants a T -shirts !!”
We don’t have vending machines, but who wants a T -shirt !! https://t.co/fzttfzc4hu
– Olipop (@drinkolipop) February 9, 2025
Second at the hit parade of Olipopa: The company announced that actually many cans pop up on the occasion.
Just seven years after launching, after closing the C series with JP Morgan, Olipop reached a valuation of $ 1.85 billion.
For anyone who thought that the idea of a healthier soda would fall flat, apparently customers were desiring. The brand is sold in almost 50,000 stores in the USA, including Walmart, Target, Wawa, Whole Foods Market, Kroger, Costco and Starbucks.
Ben Goodwin39-year-old co-founder Olipop, he said Entrepreneur in 2023 (when the company was Just value $ 200 million) that the company was inspired largely by fighting and health in its early teenagers. He said that he lost 50 kilos at the age of 14, which led to an obsession with a healthier weight loss program and exercise.
“After abandoning my studies, I became a relevant researcher in the field of the microbiome and product preparation and finally developed the Olipopa formula,” he said.
Goodwin also shared his advice for entrepreneurial thinkers, who, like him, have a great idea and passion, but do not know if they are very ready to start out.
“I think that people do not necessarily have to have a full vision of the end game when they start,” he advised, adding that the market response provides you with opinions that you’ll want to know what he is doing well, learn how to improve this and how your organization can develop.
And for people looking for investments, he emphasized the importance of cooperation with investors who “treat you with respect, devote time to listen to your vision and are interested in your company.”
If a potential investor feels the have to dominate conversations and behaviors, as if they were a savior of your organization? “Avoid them,” says Goodwin. “We have the ability to develop thanks to a great vision and effort,” he says. “The future is not established or our ability to facilitate this change.”
Watch the entrepreneur’s conversation with Ben Goodwin in full here.