At CES 2025, Qualcomm showcased AI and collaboration technologies across PCs, cars, smart homes and enterprises.
At a major technology trade show in Las Vegas, Qualcomm Technologies showed the way it is using artificial intelligence capabilities in its chips to rework user experiences across device categories, including desktop computers, cars, smart homes and enterprises.
The company announced the Snapdragon X platform, the fourth platform in its high-performance PC portfolio, the Snapdragon X series, delivering industry-leading performance, multi-day battery life and AI leadership across much of the Windows ecosystem. Qualcomm talked about how its processors are gaining an advantage over x86-based rivals from AMD and Intel thanks to higher performance. Qualcomm’s neural processing unit scores around 45 TOPS, which is a key benchmark for AI-powered computers.
Additionally, Qualcomm Technologies showcased the continued traction of the Snapdragon X series, with over 60 projects in production or development, with over 100 expected by 2026.
Snapdragon for vehicles
Qualcomm presented chips that expand cooperation in the automotive industry. It is working with Alpine, Amazon, Leapmotor, Mobis, Royal Enfield and Sony Honda Mobility, which are looking for Snapdragon Digital Chassis solutions to support embedded in-cab driver assistance systems and AI-based Advanced Driver Assistance Systems (ADAS).
Qualcomm also announced further development of its Snapdragon Elite platforms for the automotive industry,
highlighting the collaboration with Desay, Garmin and Panasonic on the Snapdragon Cockpit Elite project. Throughout the show, Qualcomm will highlight its holistic approach to improving comfort and focusing on security, demonstrating the potential of the convergence of artificial intelligence, multimodal context awareness and the cloud
based services.
Attendees will even have the option to get a first look at the recent Snapdragon Ride platform with an integrated automated driving software suite and system definition developed jointly with BMW.
Smart home 2.0
The La Jolla, California-based company also showed off recent device-integrated AI chatbots, advanced smart TVs, humanoid robots and more. Qualcomm predicts that 2025 can be the starting of “Smart Home 2.0”, in which significant progress will come from the integration of generative artificial intelligence with edge products. The company offered devices with high-power processors that may independently handle complex AI tasks, improving user interaction and device functionality.
It also announced the next evolution of the Qualcomm Aware platform, a cloud-based service that permits enterprises to equip their devices with location, visibility and monitoring capabilities to enable
development of IoT solutions that meet the specific needs and challenges of consumers and enterprises
in many industries, including logistics, retail, energy, smart home, robotics and more.
Qualcomm also highlighted the Qualcomm AI On-Prem Appliance Solution, a desktop or wall-mount hardware solution, and the Qualcomm Cloud AI Inference Suite, a suite of AI inference software and services from the edge to the cloud. The combination of those recent offerings enables SMBs, enterprises and industrial organizations to run custom and off-the-shelf AI applications, including generative workloads, on their premises. Running AI inference on-premise can provide significant savings in operational costs and TCO in comparison with the cost of renting third-party AI infrastructure.
The Qualcomm booth can be positioned at #5000 in the West Hall of the LVCC, where demonstrations can be presented.
