SKIEMS Boss Emma Grede: Here are my tips for business success

42 -year -old Emma Grede is the founder and product director at SKIEWEAR, SHAPEWEAR WORT $ 4 billion. He also plays as a co -founder and general director of Brand Good American, who recorded $ 200 million in sales in 2022 (and $ 1 million on the first day of live October 18, 2016, marking The largest premiere of jeans in history). Is price notification $ 390 million.

It is also an abandonment in highschool collected by a single mother in Eastern London, who began working at speeds at the age of 12 to earn extra cash. She was as much as 16 years old She left the school AND He began working in a production company. There Grede got here up with the idea of ​​her first company, a marketing and entertainment agency called Independent Talent Brand (ITB), which matched fashion designers for financing. She founded the company in 2008 at the age of 25 and she had grown earlier selling 10 years later for the marketing company Rogers & Cowen for the undisclosed sum.

Now Grede is based with her in Los Angeles husbandCEO skimts, Jens Grede and their 4 children. She also co -founded the sportswear brand Off season and a cleansing company without chemicals, Safely. She appeared as a hospitable investor in Shark Tank Seasons 13 AND 14.

And now he can add the host of the podcast to his CV. The serial entrepreneur has just launched a recent podcast called Aspirewhich goals to teach and encourage business leaders through in -depth talks with leading management and celebrities.

^{Emma Grede. Photo: Jamie Girdler}

Grede sat down with Entrepreneur Speaking of his recent podcast, including how he manages several corporations and what is needed to turn into a successful entrepreneur.

Why did you set on your podcast and the way it differs from other business podcasts?
I left school when I used to be 16 years old. So I do not have a traditional trajectory. I attempt to unpack the same as the success I had, the mistakes I had. I wanted to provide something that I think can be useful for me when I founded a company.

What advice can be useful?
To start with, you need to love what you do. I say this because it is difficult to begin from scratch, and it will test every fiber of your being. So you have to do it. It have to be greater than one goal, similar to I have to earn money, or I just want to depart the place where I work. It have to be something that drives you.

How do you wish considering to succeed in entrepreneurship? Is there any feature or skill that stands out?
I think you have to have unwavering faith. There is a a part of the one that actually concerns the way of considering, which does not require a response and cannot see problems and adversity. It works every time.

How did you choose on entrepreneurship?
I fell into it. Like many of us, I worked in corporate work for many years. I left this work because I didn’t think I used to be well rewarded enough for what I did. So I fell into entrepreneurship. And that is why I began my own.

If you may start a side hustle and bustle today, what wouldn’t it be?
I would love to turn into a florist. This is the only thing I’ve ever desired to do, which I never touched. I’d like to have a job that concerns beauty and is artistically satisfying. That can be my little dream. Flower where somewhere in a beautiful place.

What is your leadership style?
On [Good American]There are over 150 people. I’m the director of the product in one other company [Skims] where there are probably 400 people. So there are many people, but I are likely to hire the best people and get off their path. One of the things I’m doing well is employment. I’m particularly good in joining teams.

What are you looking for with recent employees?
I often employ an attitude over experience. This is not in all positions, but I think that especially when you begin a company, having individuals who have energy who have a passion, you can’t give the price.

What motivates you?
I truthfully feel that I have created the lifetime of my dreams. I’m grateful every day that I can do what I do. I think it motivates me, that I created this life for myself and this is my selection.

What is it wish to cooperate with my husband in the same C-Suite management team? Do you retain separation between family and dynamics of labor?
I worked with Jens for a very long time and we had a solid skilled relationship before we were a couple. He copes with marketing and each day running of the skimks, while I focus on the product. So our roles are very defined and we do various things. We have different skills, which makes us very compatible as business partners. We also have a lot of separation in our actual roles. But if I’m honest, we love what we do. Does business are overwhelmed at home and do we talk about what we do all the time? Absolutely. Yes. This is the part that is inevitable.

Do you have a lot of help at home?
I have a double three-year-old, and then I have an 11-year-old and 8-year-old. At home, I do not have 4 children who I get to high school in the morning. I have a lot of help around me and I rely on all this to survive the day. I think it is very necessary to be honest because I don’t need anyone to look at me and think Oh, wow. There is some supervoman. This is, No, I’m not a superwoman. I’m just a woman. I make decisions every day and make many victims every day.

This interview has been barely edited and cut out for brightness.