The Creator Fund Flow Ventures fund has invested $ 2 million in Jonathan Katz-Moses, a popular woodworking creator with about 600,000 followers, almost 75 million video views and your personal line of woodworking tools.
(*60*) means the first investment in Full Creator Full Full price $ 60 million since launching in February. The fund tries to help the creators run firms, under the conviction that what made successful influencing be a good founder.
In an interview with Techcrunch, partner Billy Parks, the chief investor in the contract, said that the role of the creators has modified significantly over the past decade, from the creators mainly focused on media dollars and the brand after those that are currently focusing on building real, “outside the plane”, Business.
“Pandemic has accelerated the growth of direct-consumers for many. But the real signal concerns those who have maintained and grew up after this boom, which shows that they can build something permanent and balanced,” said Parks.
He said that a good spokesman for the creator of thoughts like an entrepreneur, “not chasing fame, but building real companies they have and controlled.”
Katz-Moses appeared here. His movies help teach wood processing, and since then he has expanded to sell his own tools and accessories to his recipients. He has a team that helps in business development, operations and of course creating content on YouTube. The Slow investment will help support business projects and other content.
Katz-Moses entered the woodwork of wood after a sudden attack of one night in 2010. A movie published on his channel He recently told this story, saying that he woke up in a pool of blood, surrounded by law enforcement officials and paramedics, barely catching their breath. His injuries were serious: the broken eye nest and wounds required 80 seams. He said it was the happiest moment of his life because he was at least lived.
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Shortly afterwards he went to woodwork, deciding that it was time to chase his dreams and leave something not meeting. He bought a camera and began publishing his works on YouTube, gathering loyal fans. But as his activities and the characters developed, he stated that they were facing common challenges, which are founders, resembling inventory management for his tool activity and paying remuneration.
Katz-Moses was one of 700 candidates for the Creator Fund fund and told Techcrunch that it was exciting when Parks contacted his activity.
“Billy Parks from Slows reached me in March to inform me that he would like to meet,” said TechCrunch Katz-Moses.
“When we visited him in his store with an area of 30,000 square feet in Santa Barbara, we were surprised by his serious and long-term involvement in the brand and building a scaled business,” Parks told Techcrunch about why he slowly selected Katz-Moses.
Parks said that Slow wants to cooperate with the creators at the starting of the journey to provide them with support when it has the best impact on help in development. (Has already concluded contracts with several creators, independent of this fund).
The Slow Creator Fund is a presentation of how firms want to invest more in creators’ economy and find ways of working with influential, because such creators develop into latest business firms. (Other creators tried to collect the Venture capital to support their profession, in addition to their peers).
Parks said that Slow wants to cooperate with creators who operate in clearly defined spaces, not wide entertainment, working with people with engaged community and authority in their crafts. “This combination makes companies with strong foundations and permanent development,” Parks continued. It is no different than investors already check their founders.
Since the investment, Katz-Moses hired product programmers, submitted patent applications, browse latest construction products and hopes to share more educational content related to wood processing. “The goal is to publish on all major platforms,” he said. “But YouTube will always be our main goal.”