Opening a recent bakery is an exciting undertaking, little question. However, standing out in a market saturated with similar bakeries requires a unique and revolutionary approach to bakery marketing.
Statista reports that there have been over 220,000 bakers in the U.S. in 2023. IBISWorld adds that there have been 8,780 bakery cafes in the country in 2023. This baking industry is still growing, which implies that you’ll face more and more challenges when you enter this recent enterprise.
The first challenge, nonetheless, is the way you are going to promote your recent startup.
Here are some fresh and creative strategies to boost your recent bakery’s digital presence. In this text, we go beyond the typical advice and make sure your small business stands out.
Create a virtual baking experience
Engage your audience by offering virtual baking classes or workshops. Use live streaming on social media platforms like Instagram Live or Facebook Live to host these sessions. During these sessions, you possibly can share unique recipes, baking suggestions, and techniques.
Promote these virtual baking events through email marketing campaigns and social media posts. Also, consider offering exclusive content or baking classes for followers who enroll on your website.
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Use augmented reality for product previews
Did you know that the global augmented reality (AR) promoting market is expected to generate $5.2 billion in revenue by this yr? Entrepreneur He claims that augmented reality in marketing is revolutionizing the way firms advertise and promote their products and services.
With this in mind, how can your bakery use augmented reality for marketing purposes?
Let’s say you’re developing an AR feature for your bakery website or app. This feature allows potential customers to visualize custom cakes or baked goods in their very own space before making a purchase. You may even allow them to create custom cakes and use AR to get a higher and more realistic idea of the cake.
Work with a local developer or tech-savvy agency to create that unique feature that can set your bakery apart from the competition. Expect to spend between $20,000 and $50,000 on an AR app. While it’s an expensive investment, it gives you the opportunity to set your bakery apart from the competition.
Leverage user-generated content on social media
Did you know that research shows that 59 percent of consumers consider user-generated content (UGC) to be the most authentic type of content? In fact, consumers consider UGC to be nearly 10 times more influential than influencer content when making purchasing decisions.
So why not use the power of UGC to grow your bakery’s social media presence? Encourage your customers to share photos and videos of their purchases on platforms like Instagram, using a branded hashtag unique to your bakery.
You can encourage this by running monthly contests or giveaways, rewarding the best or most creative posts with free products or discounts. Feature this content on your social media accounts to build a sense of community and authenticity.
UGC is free content that acts as a powerful promoting message, showing potential customers real satisfaction with your products.
If you don’t know how to implement this concept in your bakery, seek help from a top-notch marketing agency. According to services offered by Clark & Co.expert strategists at these agencies can make it easier to discover your target market. They can then determine which social media channels or platforms are ideal for what you are promoting and for higher UGC.
What type of content should a bakery create on TikTok?
Your bakery should create engaging and visually appealing content on TikTok, resembling baking tutorials, behind-the-scenes footage, creative recipe ideas, and customer feedback. Your bakery’s marketing approach should include highlighting unique products and seasonal specials that also can attract viewers and increase engagement.
Is collaboration with influencers helpful for the baking business?
Yes, working with influencers might be very useful for a bakery. Influencers can increase brand visibility, attract potential customers, and build credibility through authentic recommendations. Working with local food bloggers or area of interest influencers can effectively reach a bakery’s desired audience.
Develop a sustainable and ethical brand narrative
Consumers are increasingly concerned about sustainability and ethical practices, with 60 percent of respondents to a McKinsey study saying they are comfortable paying more for products with sustainable packaging.
Establish your bakery as a leader in these areas by implementing and promoting environmentally and socially responsible practices. Use local, organic ingredients and reduce packaging waste with compostable or reusable packaging.
Share yours efforts for sustainable development through in-depth blog posts, social media updates, and video content. Highlight the stories of local farmers or suppliers you’re employed with and show how your bakery contributes to the community and the environment.
Do customers really care about a brand’s ethical narrative?
Yes, customers increasingly value ethical brand narratives. They prefer firms that show social responsibility, environmental awareness, and transparency. Ethical practices build trust and loyalty, influencing purchasing decisions, especially among younger, more socially conscious consumers.
Plan your search engine optimisation strategy
As a small business owner, you wish to plan an effective search engine optimisation strategy to increase your bakery’s online presence.
Start by conducting keyword research to find terms your target market uses regularly. Incorporate them into your website content, meta descriptions, and blog posts to improve your search engine marketing.
Remember that search engine algorithms favor fresh, relevant content, so update your site usually with recent information. Integrating local search engine optimisation techniques, resembling listing your bakery on a Google Business page, also can drive traffic to your search engine marketing efforts.
A digital marketing plan focused on search engine optimisation is essential to any small business’ marketing efforts. It will help your bakery be easily found online.
Expand your marketing channels
Expanding your marketing channels is key to a comprehensive small business marketing strategy.
Diversify your marketing efforts by including social media marketing, email campaigns, and influencer partnerships. Each platform offers unique opportunities to reach different audience segments.
Develop a social media strategy that highlights your bakery’s products, engages followers, and encourages user-generated content. Email marketing can inform customers about recent offers and promotions.
A comprehensive, multi-channel marketing plan ensures your digital marketing efforts are consistent and effective, driving growth and engagement.
Learn as much as you possibly can about your audience and customers
Understanding your audience is the foundation of successful small business marketing. Use analytics to gain insight into customer behavior and preferences.
Adapt your marketing strategies to meet their needs and pain points, improving their customer journey. Collect feedback through surveys and social media interactions to refine your approach.
A well-informed marketing plan reflects your commitment to meeting customer expectations. By prioritizing customer insights, small business owners can create personalized, impactful marketing that resonates with their target market and ensures ongoing engagement.
As we come to the end of our discussion, one thing is clear: Strengthening your recent bakery’s digital presence requires greater than just traditional marketing tactics.
By following these suggestions, you possibly can make your bakery stand out in a crowded marketplace. These revolutionary bakery marketing strategies can attract attention and also build a loyal customer base that is engaged and invested in the success of your bakery. Adopt these fresh approaches to elevate your small business marketing and be certain that your bakery thrives in a competitive culinary landscape.
The article, “Small Business Marketing Right: How to Grow the Digital Presence of Your New Bakery,” first appeared in The Startup Magazine.