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Justin Moore Not only does teach sponsorship. He lived, closed and built a profession around them. Now it helps others do the same.
“I love helping people to figure it out,” says Moore Influence of restaurants host Shawn Walchef. “Most company owners have no idea how to find brand offers, not to mention transforming them into long -term partnerships. I want to change it.”
For years, Moore worked on the agency’s side, where brands poured hundreds of thousands on sponsorship. He saw what happened, which didn’t and how firms could determine success. But as a substitute of maintaining this data closed behind closed doors, he rejected the script, moving away from agency life to coach creators and entrepreneurs on how you can secure the brand’s offers themselves.
His book, Sponsor magnetThis is a road map for individuals who want to rework the content into money flows. From the creation of lead magnets to the construction of the brand height, Moore teaches the business side of sponsorship – something that many creators ignore until it is too late.
This does not mean that the passage was easy.
“When I decided to write a book, I had real fears,” Moore admits. “Will this kill my business? Would people still want to cooperate with me? But I knew that if I could help more people in obtaining offers, it was worth it.”
Now, with hundreds of copies in circulation, the results speak for themselves. Creators, entrepreneurs and company owners use their methods to land true, balanced sponsors.
Digital history is a recent currency
Sponsorship is not only the size of the audience, but influence. And influence, says Justin Moore, comes all the way down to one thing: telling stories.
“We live in a digital world,” he explains. “The best way to help Marek is to tell stories that resonate. If you know how to do it, you can land regardless of the size of the recipients.”
His experience at the agency gave him a place in the first place, how brands work. He understands their pain points, budgets and what they really need from their partnerships. But the biggest mistake he sees? Creators who throw themselves like billboards as a substitute of storytelling.
“Too many people focus on numbers,” says Moore. “But the brands do not want only exhibition. They want influence.”
That’s why Moore teaches a different approach. Instead of bombing brands with media sets and observers statistics, he encourages creators to start out a conversation with a easy but powerful query: what does success appear to be for you?
“This is one question,” says Moore. “Most creators assume that brands simply want eyeballs, but each campaign has a different goal. Some want brand awareness, some want direct sales, others need content that can change their destiny. If you can indicate what success means for them, you can set yourself a perfect partner.”
It is there Sponsor magnet Enters. It is not only about landing disposable contracts-it involves understanding how you can throw, negotiate and transform sponsorship into a repetitive stream of income.
“My goal is to strengthen the position of people,” says Moore. “When you understand how to set up, getting sponsorship is not possible, it’s inevitable.”
For people able to enter a sponsorship, Moore not only offers advice. He hands them a textbook.
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