Startup in social media FIZZ SUS INSTACART AND PARIHIFU for violation of the trademark over the new FIZZ application

FIZZ social media startup suits the giant supply of Instacart foodstuffs and a party planning application, partly for violating a trademark, was announced on Thursday by the company. At the starting of this week, Instacart launched a new application for supplying drinks and snacks for events called FIZZ and announced that Partiful integrated FIZZ directly with its platform.

Founded in 2020, FIZZ is a social application oriented on the gene from the university campuses available on over 400.

A lawsuit, filed on Wednesday in an American District Court for the northern California district, is looking for a jury trial, a law on bans, compensation and a court order, except for Instacart and partial use of the name “FIZZ” in connection with social planning services or events.

Instacart and Partiff didn’t answer Techcrunch’s request for comment.

In the lawsuit, FIZZ states that he has been using the “FIZZ” trademark since January 2022 and has submitted a request for registration of trademarks in December 2021. The startup accuses Instacart and meets a violation of a trademark, a federal violation of a trademark, cybernetics and violation of regulations regarding failure in California.

“This new FIZZ application by Instacart and Partiff is a glaring attempt to non-compliance with good will, which the reason developed by constantly using FIZZ signs among the GEN-Z demographic group,” we read in the lawsuit. “Together, Instacart and Partiful compete for the plaintiff on their basic market planning market for demographic Gen-Z. Instacart and Partiff could choose any name of their new undertaking, but instead of competing on an equal pitch, they use FIZZ.”

FIZZ claims that Instacart and Partiff have consciously launched a new application with the same name of the same demographic group of the Gen Z, creating a probability of confusion among customers who can consider that the new ordering service is related or supported by FIZZ.

Startup also claims that Instacart and Partiff will use their brand recognition as a well -known social platform for the Z.

“The plaintiff is informed and believes, and then claims that the defendant Instacart had bad faith to profit from FIZZ signs when he registered the domain name “States a lawsuit.” In particular, the defendant Instacart knew or should have known about the FIZZ signs and registered the trademark and the commercial name of the plaintiff in the domain name. In this way the defendant Instacart intended to reverse consumers from the location of the FIZZ platform internet platform. For the online location of the FIZZ application for your own commercial profit of the defendant. “

In addition, the lawsuit claims that Partiful competes with FIZZ directly in the space planning space and that the company is now using the name FIZZ to confuse the Gen demographic group after “won the gene market with through honest competition.”

The claim announced today is not the first FIZZ brush with legal actions, because the startup sued the rival Siachat in 2023 for unfair competition practices.