Opinions expressed by entrepreneurs’ colleagues are their very own.
Today’s entrepreneurship suffers from an overstated problem of expectations. While social media is flooded with the content of disturbance of startups, the valuation and height of a billion dollars for the next unicorn, fewer people start real, balanced corporations. Fantasy overtook the basics.
A contemporary entrepreneur is often trapped not by inability, but by overwhelming the desire to create something massive. And in the pursuit of being exceptional, many forget that almost all solid corporations are built not on revolutionary ideas, but on consistent performance.
When I write in my book, Entrepreneur Smart“Intelligent entrepreneurship consists in realizing that you don’t need much to achieve a lot.” It is about starting with brightness, using easy but strong strategies and each day performance.
The myth of the perfect idea
The myth of the perfect idea is ubiquitous. Many aspiring entrepreneurs spend summer, looking for this one great concept, a product killer or flawless time. However, according to Insights CB70% of startups fail even after receiving financing, and lower than 1% in history achieves unicorn status. Meanwhile Studies by Business Insider He discovered that almost all self -proclaimed millionaires built their wealth from traditional, profitable corporations.
In the end, we admire the unicorns without studying real horses with most success stories. Entrepreneurship for most individuals does not apply to exponential valuations. It’s about building something that lasts and consistently pays bills. A small team that solves a real problem, elegantly using resources and serves a specific audience well.
I often meet aspiring founders who have been preparing to launch for two, three or even five years. They invested time in research, followed each influential in the business space and bought courses. However, they didn’t send anything. Why? Because their idea still does not seem “enough”. Faith itself killed more corporations than the competition.
The truth is that building something that works is more priceless than a dream of something that may. The market rewards those that send, test and evolve. Not those that wait.
A clever, low cost model that works
On Coworking SmartWe didn’t try to come up with office space. Instead, we have adopted a low cost high -performance model. We offer virtual offices from $ 49/month, and all the pieces was automated and based on the needs of small businesses. It wasn’t effective. It was management. As I say in the book: “Revenues can impress, but he maintains profit.”
We didn’t start with large investments or shiny technology. We began with an Excel spreadsheet and one rented room. Today we operate in 4 large cities – Brasília, São Paulo, Belo Horizonte and Rio de Janeiro – serving 1000’s of entrepreneurs.
We have never focused on building a unicorn. He built an intelligent business. And that meant less spending, simplification of surgery and investing in people and processes. This way of considering has turned our company into multi -communal operations, and more importantly, into a company with a repetitive, balanced foundation.
And it worked because we noticed what was essential: customer experience, cost structure, operating discipline and long -term value. On today’s noisy market, doing easy things is a superpower.
3 Movements that corporations build (not only ideas)
1. Start with what you have
The conditions are never perfect. The rush counts. Starting a small one is often smarter – you get opinions, learn quickly and reduce the risk. Harvard Business Review He also emphasizes that small premieres allow corporations to adapt quickly. Waiting too long to start is often the costliest decision.
You are not too early. You just hesitate. Start with one offer, one channel, one customer. Action is the best marketing strategy.
Many entrepreneurs overestimate what they need to start. You don’t need an office, a logo or an ideal website. You need a proposal of values, a way to get to someone and the desire to learn from doing.
2. Manage how much company from the first day
This means knowledge of your numbers, the use of knowledge to make decisions and building operating systems. AND McKinsey Study He confirms that startups, which successfully scale are people who invest early in management processes.
Entrepreneurs whose mentor often ask: “How quickly should I implement systems?” My answer at all times sounds: yesterday. Management is not when you develop. This is when you start.
Simple navigation desktops, weekly elections, basic CRM-make rhythm, responsibility and visibility. Do not wait for complexity before you select to organize.
3. Build a culture before scaling
Culture is not a luxury after returning; This is the foundation of growth. Without this company, they turn out to be fragile. As Peter Drucker said: “Culture eats breakfast strategy.”
From the first day we were building rituals to our company. Weekly connections. Clear feedback. Defined values. These little habits helped us scale with equalization and transparency. I emphasize on my course Mission entrepreneurCulture is a system that maintains your decisions when you are not in the room.
And culture does not have to be complex. It must be alive. Your leadership, your consistency, way of constructing decisions – it shapes the company.
The unicorn is rare. Real corporations are built every day.
It is not that entrepreneurship is broken. The problem is that many are waiting for another great point as an alternative of building the right thing.
You don’t have to disturb the industry to create value. You must consistently deliver, solve real problems and build trust over time. The smartest entrepreneurs I know do not chase unicorns – they build horses.
The world does not need more deck price a billion dollars. I want more $ 100,000 operations performed well. When I write Entrepreneur Smart“Wise entrepreneurs do not chase growth – they build what is going on.”
And in the obsessive world, building what works is the most rebellious act of all.
So if you are still waiting for launch, because it does not look sufficiently big, ask yourself: would you like to chase something imaginary or have something real?
Start with what works. Start properly. Start now.