SXSW 2025: What are we paying attention to

SXSW 2025: What are we paying attention to

TechCrunch will likely be there at the SXSW 2025-year-old conference of technology, music, comedy and film, which began on Friday at Austin-in the search for Zeitgeist of this AI era.

Yes, we are one sentence, and AI has already introduced its entrance. And why not? The fast scan of the mass SXSW mass schedule shows that AI is in the middle in Austin – and throughout the world. It is value noting that this yr evidently the emphasis is on how AI is used in the real world, and not only speculation about what could be.

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The SXSW tends to reflect on what the ecosystem of founders and supporters is working on. And it often coincides with the noise cycle. Autonomous vehicles, scooter mania, crypto, psychedelics – everyone had their moment in SXSW.

The technological a part of the annual event began on Friday and will last until March 13. The conference begins with several songs that fall directly in the area of ​​TechCrunch’s interest, including Creators, culture, startups, health and medtech and energy. The AI ​​path officially starts on Sunday, but Kamee is already doing. For example, President Signal Meredith Whittaker, with whom interviews were interviewed on Friday, called Agentic AI as a threat to safety and privacy, and a health expert warned that folks could also be too dependent on AI for the company.

Deep Tech, corresponding to quantum space and calculations, can even impress their mark on the exhibition, like the climate, sustainable development – be careful for the founder and general director of RJ RJ Scaryringe’s RJ Keynote March 11 – And transport.

Autonomous vehicles have returned, but this time they are on the way – not only the topic of the conversation in the panel. At the starting of this week, Uber and Waymo launched the Robotaxi service in Austin. The so -called Robotaxi “Waymo On Uber” service is available to every member of society who has an Uber account. And it’s higher to consider that TechCrunch will welcome these robots and talk to human drivers about what they think.

TechCrunch can even talk to VCS, founders and industry experts in SXSW to get a pulse, how the world of technology adapts to Trump’s administration and, after all, to find one other latest thing. We can even pay attention to quite a few speeches and interviews with technological and business fixtures, especially Alan Baratz from D-Wave Quantum, president and general director of Qualcomm Cristiano Amon, the founding father of the colossal Biosciensces, Lammiem and the General Director of ARM Rene Haas.

Don’t worry, we’ll have fun too.

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